Archrival and RIF stand side by side as a ruling elite in Little Tokyo, Downtown L.A. We opened our doors on the very same day (12/06/06 to be exact), we're kind of like twins.. but fraternal twins that don't really look alike. As RIF caters to your sneaker fix, Archrival caters to all your essential clothing/bike/art needs!!
Archrival has recently launched their online webshop. Click here to view. Show ya love!!!
Ed, Steve (Archrival), Mink (1/2 Archrival), Jeff, and Jason (Archrival)

For all those that reside in Southern California you should be aware of this weekends festivities. ELECTRIC DAISEY! For those that do noT know, its an ALL night festival of illicit drugs, music, weirdos, and probable overdoses all mixed into one night.
This year a few of us will be attending the festivites: Our tentative schedule is as followed:
4pm- GET INEBRIATED AND HEAD TO THE VENUE
9:00pm - 10:30pm Christopher Lawrence (but this time 2 green)
inbetween walking about aimlessly
10:30pm - 11:30pm Partyshank
1:00am - 2:00am Le Castle Vania
inbetween walking about aimless, FUCKEDDDDDD UP
2:00am - 4:00am Paul van Dyk (groping and hooking up with random broads)
That is the tentative schedule, nothing is set but you get the idea.
To prepare for the festivities. There are some necessities.
The Goods:





We just got a letter in the mail today from YELP.COM. Apparently we averaged 4.5 out of 5 stars, not that it matters to you guys. But we are officially yelp approved lol. Check out yelp.com and you can type in any store you want located in any specific area, and see what critics are saying.
click:
http://www.yelp.com/search?find_desc=rif+la&find_loc=Los+Angeles%2C+CA&ns=1&rpp=10
ED
Click the link because, not sure why its not poppin up.
Shaq sucks
http://www.tmz.com/tmz_main_video?titleid=1626146951
this is what happens when they're about to retire.
SHAQ SUCKS HES DONE. DONE
Its the week of the BET Awards, so DJ Gregstreet never forgets to pay RIF LA a visit when hes down in Los Angeles. Him and his entourage also did some footage on us, so keep an eye out. Might pop up on www.theshoegame.com
Also when you come down to RIF LA, don't forget to pick up Gregstreets "6 O'CLOCK WORLDWIDE" MIXTAPE and "THE GREGSTREET JOURNAL" (reading is good for you)
"dam 41 pairs worldwide, and you said you got 3 of them!"
JEFF MALABANAN
If you're in Little Tokyo, Downtown LA, make sure to sing happy birthday to Andre. Heres a comment someone made about him on youtube.com.
"wow he singlehandedly got rid of my stereotype of the homeless. An intelligent guy. Even though he is all dirty and in rags, he exudes nobleness." - PK1988
Heres his 18minutes of fame.
We gave him a pair of black melvins in a size 12 for his bday! actually he stole it and ran! jk
JEFF
If you're ever interested in seeing extra pictures of a specific shoe, feel free to click the "Request More Pictures" and our professional photographer ( ED SAN ) will take the pictures and send them right to you! Any angles you want!
-ED checks the daily youporn updates
-ED'S DAILY ESSENTIALS!
-JEFFS DAILY BACKPACK (HEADPORTER BLACK BEAUTY)
JEFF M.
La Ave sent us a nice box of sneakers, so come by the shop and peep them out! or just go on WWW.RIF.LA and click "JUNE 2 on the calender.
But damn these 1997 Original Spiridons are crack!
Also one of our favorite consignment sellers came by today to drop off some sb lows that aren't out yet, and definately at a great price!
JEFF MALABANAN