What did Ed wear today? Gazelles homie!
What did Jb wear today? Dress shoes homie!
btw wdywt means "what did you wear today" (for the newbs)
Meet Jose, the parking security dude for Office Max, Starbucks, Izayoi, Quiznos, Yogurtland, etc. If you park in his parking lot, those are the only places you can go. Even when you think hes not looking, hes already calling his people at the towing yard to come tow your car away. It cost $175.00 to take it out!, so its probably better to just drive around and park on the street.
Trust me, theres been a handful of RIF customers who have parked there, and minutes later got their car towed away. Sometimes if you tell Jose you know ED, he might cut you some slack, but remember don't trust ANYONE!
So me and Kaye were driving at night near my house, and she said she saw a snake in the middle of the road, and I was like "YEA RIGHT". Like.. why would there be a snake in the middle of the road, especially in CERRITOS!? So we went back, and it was a snake, a pretty big ass snake too.
I snapped a few pictures of it, even got it while it was on "attack mode". We were wondering the whole time, where did this snake come from. All of a sudden the owner of the snake comes out and said it was his and that he tossed it in his front yard because it snapped on him and that it was just getting way too big for its cage. Well hes an idiot for just tossing it in his front yard, nuff said!
by the way, i dont trust SNAKES!
Peep the flyer ya'll, it will be @ ELEMENT in Hollywood due to Crash Mansion losing their liquor license! Idiots didn't pay for their dam taxes. So it was either stay @ Crash Mansion and serve no alky or go to Element and get drunk! So Element it is ya'll, peep the flyer for the address and please spread the word around.
My fam came by the shop, LI'L Foney even helped a little and sold some sneakers. LA ALL DAY! Also hit up his pops website, if you don't have his goods in your store by now, you must be sleepin! CALIFONEYA
So today Ed sat down with Andrew, our "New Era" rep, to discuss details about our upcoming "New Era" fitted cap. They went over color pallets, specific typography, and formulated different ideas. Be sure to stay tuned, I assure you won't see any "cornball" colors on it.
Andrews real hustle is his photography. He showed us his photography book, that featured various hip hop artists, naked women, drugs, violence, everything! Click HERE to hit up his website, check out some of his work.
The Cool Kids, "Mikey Rocks" and "Chuck Inglish" just came by the shop today to cop some sneakers, specifically vintage nikes and jordans. These cats are blowing up, performing worldwide! They'll be at " Rock The Bells " next week, so be sure to roll! Definitely the most humble cats I ever met! Also big thanks to dj wendy CITY for showing em the real sneaker spot! You can catch her on the 1's and 2's at some of the illest parties in Los Angeles, click HERE for her myspace.
hit up their MYSPACE, to listen to some dope tracks
We still got some presale tickets for Sneaker Pimps @ RIF LA, available for $22.00 ( cash only). Hope to see a lot of old faces and new faces! Don't wait in line to get in at Sneaker Pimps, get your presale tickets here and avoid the long lines!
EDs goodies for today
Lastly, Mr. Matt Mcneal came by today to drop off some shoes. He was actually one of RIF's original 5 cats who got hired to work for RIF.
People pass daily but when a young, talented and promising individual passes it is dispiriting. A fellow lady sneaker head recently passed away, and even though she was not personally known by any of us here at RIF, we mourn the idea of a person whom is tied directly with what we all love, sneakers. Sydni Yoshi as described by her friends was a jovial individual whom was an affectionate, and devoted friend. Aside from her steadfast and veracious personality her talent in photography was culminating into what could have been a admirable career.
the story
ISS also made a nice banner in memory of Sydni
In memorial to her LIFE and impact she has made with those around her. A fund was created to assist in expenses related to her funeral.
1 Dollar never made anyone richer. DONATE


What looked very innocent...
...turned out to be somethin' naughty.
...I mean, REALLY naughty.

Finally, we now have a closer look of the J-ROD 1 "ALBERTONS" sample 1 of 1. These were strictly made for Paul Rodriguez to skate in the "X GAMES". It was sent to his hotel room, but he never came across to wear them.
Reason to why this sample features an Albertons logo on the toe area is because back in P-RODs early days, he would do his usual run right behind Albertons, known to be one of his favorite spots to skate at. The sample also features mini "Albertons" logos on the insoles.
Enjoy the pics! Pics are tagged so nobody can steal pictures. Thanks to the owner of the shoes, you know who you are! haha
We all know the increasing trend of photography and blogging. Both are channels of communication and self expression through the personal "lense" of the photographer and essayist. From point and shoot cameras to the latest D300 the effect is the same, a photograph. As a shop we wanted the reader to experience and visualize the lives we live. And share a commonality, the love of sneakers. With our new toy we can hopefully capture vivid images for our involved audience.
without further adieu,
I wonder who's camping out for this countdown pack. Everyone, and I mean everyone has been waiting for the Air Jordan IV black/red to come out since 1999. When they do finally come out with it, they force us to buy a pair AJ 19s, one of the worse jordans ever produced. Damn Jordan Brand, you guys are smart, I won't knock your hustle though, make that CHEESE!. By the way, the quality of the "bred" ivs are horrible, they look like fakes straight out of downtown la (main st to be exact).
I'll bet anyone that we'll receive handful of consignment sellers swinging by RIF to drop off the ugly air jordan 19s for consignment, but guess what.. the most i'll let you put them up for is $120.00, instore that is. (which is too much)
Well if you do plan on getting this pack, either head to PROPER LONG BEACH or ATTIC in Buena Park, both spots have good people who treat their customers right.
Iv'e been waiting for this movie to come out forever. I hope it lives up to its expectations.
REST IN PEACE HEATH LEDGER
Nike Air Max 1 Olympic Perforated Metallic Pack
Anything consisting of mostly metallic gold or metallic silver will do bomb in Japan, especially if they aren't receiving them. Both air max 1s feature perforated uppers and leather lining. Not sure of the release date, but be on the look out for these babies.
info via sneakerfiles
American Apparel recently moved a little closer to us, actually across the street, its definitely bigger and the AC is wonderful. American Apparel is great for your everyday basic clothing. Thats where a lot of cats/hipsters get their v-necks, the colorful light weight ones. Thats where Ed gets em!
This was there old spot, located right in the corner of 2nd Street and Central.
Now heres the new spot.
This is the song Ed listens to while on his American Apperal shopping sprees. No really he listens to this song.
You know those days when you just don't have anything to post about your day because all you did was lay around your house being lazy, watching television all day, well thats why bloggers post youtube videos! haha but i promise the youtube videos we post wont be stupid.
Wow, what were you doing at this little boys age? Probably watching Barney, Teletubbies, or Sesame Street. I notice BBOYING is making a come back, with all this America's Best Dance Crews consisting of a lot of bboys. thanks mr.mayer!
Also heres my favorite clip of "Super Crew", a crew consisting of bboys from all over the U.S., make sure to vote for them every Thursday on MTV, I forgot what time though haha.
After 3 months with no phone, using grimey payphones, and having to memorize noted contacts. Ed Finally has a phone! It was nearly impossible to get in contact with that guy, he was always late, stumbling into the store reeking of cheap vodka and cigarettes. Random people would call the shop, asking for Ed(WTF) or state that they are having Ed's baby(jp) Now instead of being surprised of his arrival I can anticipate his coming. Ed's back in business.
PS. ED, FUCK IPHONE, plans fucken suck.
This video is super old, and it was an interview with Swagga Tv, same cats behind Mixcast.tv. Just thought I'd share it with the people who haven't seen it. Tell me why Ed looks super young haha, with the limited RIF LA shirts! Enjoy..
Just received a package of Vans Syndicate Books from the good people at Vans Syndicate, they were only given away to selected people at the Vans Syndicate party that was held couple weeks ago up in Norcal. It features all the syndicate vans, upcoming syndicate vans, also features oldschool skaters and special designers, such as TET, TAKA HAYASHI, and Mr.Cartoon. Come by RIF sometime if you ever want to peep it out.
So our boy phil came by the shop with some infrared 90s, and he said we can have em for free! o yeah they are a size 9.5 in brand new condition. Only effed up part about it is that he left em in his garage where a rat ate the sh!t out of it so who ever wants them for $20.00, come by the shop and pick them up! First come first serve basis,you can still rock em and try to fix em a little.
Step up your shoe game ya'll. Samantha Ronson been collecting for years now! Last time I saw her was when she came into RIF and copped some MF Dooms in a size 6, real chill person! Just wished she brought her lover, Lindsey Lohan. Owell enjoy this video.
Myspace presents: THE FIT featuring Samantha Ronson
thanks jbizzle ( www.mtrlstc.com )
MySpace Presents: The Fit featuring Samantha Ronson
So few weeks ago, me, rif crew, my cousin ( www.califoneya.com ) and brian ( www.xanga.com/brianedwardchan ) hit up the Stussy x Neighborhood party that was held at the old Union spot on La Brea. It was coo!, it was extremely hot inside, but on a positive note, there was free beer, free hotdogs, free cotton candy, free slushies, free buttons, free rats, free ears, free toys, free brains, just a lotta free CRAP! o yeah even stickers!
here a couple pictures that I barely came across on that were on brians xanga






As many of you know we have had a consignment store in Tokyo,Japan(Kichijoji prefecture) for the past 12 years. LA. Ave, gave birth to a whole new genre of retail. LA. Ave along side Napsize set the foundation for whole new breed of retail we see in California even the world. Many of the famous consignment stores you see today can thank LA Ave and Napsize for their indirect and DIRECT influence. Trust us, some of the stories from the OLD Folk on the shadiness of the whole game is unbelievable. Even some of the "WORLD RECORD" ebay shoe auctions can be traced back to Japan( La.Ave.) La Ave. IS holding it down.
La Ave X Napsize hold very important meetings regarding inventory, purchasing, and analyze cost/ benefit to every decision made. General discussions on econometrics of reselling is the basis for these VERY IMPORTANT meetings.
If you ever ordered, anything from NAPSIZE X LA. AVE these are the gentlemen that take care of all your purchasing needs.
NOW WE FORMALLY INTRODUCE TO YOU, THE LA. AVE X NAPSIZE STAFF: 




Working in Little Tokyo we witness some of the most gorgeous Japanese broads in all of LA. But Ed says the Korean broads are the Tops. You be the Judge.

The highly anticipated "McFly" Hyperdunk will be releasing tomorrow at Undefeated Santa Monica at 4:00 pm. Also there will be a special guest appearance, I think its Kobe himself, who else would it be!?!? But again head over there tomorrow, always support good people!
Also releasing will be a special shirt Undefeated made for our MVP player, Kobe Bryant.
Undefeated
2654 Main Street
Santa Monica, CA 90405
-JEFF