WE ARE OPEN TODAY!!!

Posted by RIF_LA / at 1:40 PM / / 2 comments

Ofcourse we're open today! So if anyone need some last minute kicks to look fresh tonight or to end of the 2008 YEAR, we'll be open till 6:00 PM today!



We haven't updated the blog with "new arrivals" in a while, but I'm telling you now that we've been receiving a massive amount of consignment everyday, and we still got 40 pairs waiting to be put on, nothing but GOOD shoes!



I wish those 96' patents and reverse city attacks were my size!

$118 NUFF SAID.

Not a lot of people know, but we do consignment clothing items, but only GOOD stuff. Check out this sample Supreme New Era fitted.

you so funny man!

FONEY

Can someone drop some knowledge on me about these dunk lows!?

QUESTION OF THE DAY "Could I get more pictures and the contact info on the owner?"

*If we freely gave out consignment sellers contact information, then whats the point of us being here!

GUESS WHO?

JESSE from the BIG F13 rolled by rocking his fresh whites matching with his fresh white truck.

Happy New Years ya'll. FCUK 2008!...2009 HERE WE COME!

STRICLYFITTER

Posted by RIF_LA / at 2:44 PM / / 1 comments

STRICTLYFITTED.COM

HOPE EVERYONE HAD A GREAT CHRISTMAS

Posted by RIF_LA / at 9:52 PM / / 0 comments

Christmas time is the best! Finally had a day where I fell asleep till 3:00 PM, now its back to waking up @ around 8:00 AM, back to the work life!

Lets not forget that the BIG 09 is right around the corner!

So we will now continue updating our daily blog tomorrow! In the meantime, enjoy Jeff & Eds "2008 WRAPPED UP" portion on theBEEZWAX blog.



Hope everyone got what they wanted for Christmas! If not, get yourself something nice!!!

2009! HERE WE COME!

WE WILL BE CLOSED TOMORROW FOR CHRISTMAS!

Posted by RIF_LA / at 6:38 PM / / 0 comments

ENJOY!


Nike Zoom Kobe IV iD - Mike Epps + DJ AM from Freshnessmag.com on Vimeo.

GUESS WHO SIGNED THIS DUNK!

Posted by RIF_LA / at 6:07 PM / / 16 comments

So we will have a little game.

If someone can answer these 3 questions below, the people @ RIF LA will send you a nice little package for Christmas. Please provide your shoe size, shirt size and hat size, thank you. Include your email with your answer.

Questions..

1. What event was held down that gathered all these individuals together who autographed the shoes?
2. Who is not a skater that autographed the shoes?
3. Who autographed the shoes?

RIF LOGO TEES

Posted by RIF_LA / at 9:16 PM / / 0 comments

We will have our RIF LA LOGO tees also available tomorrow. FINALLY!

Support ya'll!

RIF X NEW ERA. 12/20/08 12PM

Posted by RIF_LA / at 5:05 PM / / 6 comments

ROOTED in Kichijoji Japan. La Avenue Has set a standard in shoe consignment and 12 years later it was a fitting expansion to seize the shoe market overseas. The inception into the United States was a calculated move carefully monitored and strategically planned. In the Fall of 2006 LA. Avenue opened its doors in Little Tokyo Los Angeles rightfully renamed R.I.F. abbreviated from the word ReInForce.

The shoe game in LA was controlled by a market that exploited those with money and cared for nothing more than making a quick buck. We wanted to set a new standard. Our main goal was to change the current outlook of re-selling and give to those who were unable to obtain rare kicks at reasonable prices.

2 years later we're here ReInForceing our ideal and thanks to all our supporters we are here to stay.

In celebration of our 2 year anniversary we are releasing our New Era X RIF caps.
When New Era invited RIF to make a cap we wanted to create something meaningful to US and represented the RIF lifestyle. We wanted to stay away from the VIVID colors that plague New Era caps today and focus on the simplicity of our shop, ideal, and lifestyle.

The first Hat we decided to pay homage to our hometown Baseball team, the LA Dodgers.
We focused our attention to detail and simplicity. With and base color of Dodger blue, white type/button, and green under-bill.


The second hat we took inspiration from LA Hockey team "LA Kings" using the signature black, white, green color scheme.

The type itself was a complicated decision to make, the hats font take cue from RIF's past( LA. AVE) Present(we're Located in LA), and future(type font) :)

more detailed pics HERE.


Our Boy SEN DOG from CYPRESS HILL







The Hat makes a perfect Christmas gift!



The New Era Hats, are limited to 60 per color. Will be released instore on 12/20/08 and remaining with be released online 12/20/08 MIDNIGHT.cost? $36.00

CURTAINS ...

Posted by RIF_LA / at 4:20 PM / / 0 comments

MACAFRAMA LA

Posted by RIF_LA / at 2:17 PM / / 0 comments

For those of you that ride track bikes are surely aware of tonights FESTIVITIES. The Arguably best bike crew MACAFRAMA is having their LA premier tonight.

Located at the Imaginasian Threatre.

For those who have a free day and have time to kill, there is pre-movie race!

Properly named:


The Race Route:

Approximately 29 miles, WORD to ZACH!.

(M) Start - Blends : 125 W 4th Street

(A) Checkpoint 1 - Drif LA : 704 E 1st Street

(C) Checkpoint 2 - Elysian Park Baseball Fields : Elysian Park Drive & Park Row Drive

(A) Checkpoint 3 - Echo Park Cycles : 1932 Echo Park Ave

(F) Checkpoint 4 - Griffith Park Harding & Wilson Municipal Golf Course : Parking Lot on Crystal Springs Dr

(R) Checkpoint 5 - Griffith Park : Griffith Park Dr & Mt Hollywood Dr (Option to bypass 2 checkpoints by
climbing over Griffith Park on Mt Hollywood Dr to Western Canyon Rd down to Fern Dell Dr to Los Feliz Blvd and
straight to last check point at Orange 20)

(A) Checkpoint 6 - For people who don't decide to climb over Griffith and return the way they came : Fountain
at Riverside & Los Feliz Blvd

(M) Checkpoint 7 - Entrance to Griffith Park : Fern Dell & Los Feliz Blvd

(A) Finish - Orange 20 : 4351 Melrose Ave

RIF Rider Zach, mashin on your lame ass.

His Steed

TEASER:


MACAFRAMA Trailer from MACAFRAMA on Vimeo.


Tonight is going to be filled with uncensored TOMFOOLERY! pics coming.

SOLE ASSASSINS l SNEAKER CONVENTION TOMORROW 12/13

Posted by RIF_LA / at 7:32 PM / / 0 comments

Sole Assassins will be holding down a sneaker/streetwear convention in the city of Long Beach. There will be a lot of sneaker vendors and also clothing vendors, so if you havent done your Christmas shopping then this is the place you want to be.

RIF LA will be holding down a table, bring some HEAT!

TRANSPHUSION !!!

Posted by RIF_LA / at 7:39 PM / / 0 comments

IAN BEEZY came down to drop off a load of TRANSPHUSION!!! Some new energy drink that goes good with your favorite vodka!

Nima and Mike swung down, they are starting a brand soon called "THE VALLEY BOYS"

Did someone say SHOES!? and i mean more SHOES!?

Like honestly, we've been receiving about 40 pairs a day and we are trying our hardest to get these in the system and on the website, so be on the look out everyday. Next week we're expecting a good 125+ jordans mostly 9.5 ds all 2001 and up!

PUDGE, the SMUDGE, fudge, mr. busy man, with a plan to save streetwear!

HELLZ "BORN BAD" HOLIDAY 08 COLLECTION

Posted by RIF_LA / at 12:00 PM / / 0 comments

When I'm not at RIF... I'm getting my grind on with women's street/contemporary brand, Hellz.

I've literally had no sleep for weeks trying to assemble this shoot... but I'm really impressed with all the shots so I proudly present to you, our Holiday '08 collection "Born Bad"... styled and produced by yours truly. ;)

Shot by the magnificent Paul of the Social Trust.

A Hellz chick gets her shoe game right!!!!! 

(rockin' the Camo G-line FBT Visvim's.)

Check the rest of the look book here..

Fellas, there is no other way to say "I love you" to your girls with some Hellz goodies.... X-mas is around the corner, we are here to help.

Also you can visit our blog What The Hellz, for the latest news, adventures, and all things Hellz.. if ya didn't know.. well NOW ya know!

-mink

FAKE DUNKS 101

Posted by RIF_LA / at 5:33 PM / / 6 comments

Our daily free pinkberry, thanks neighbors!

Also my daily free sushi, thanks kai!

The pares came by to pick up some steals.

Check out the slippers lol, ed in the christos

So today, we had this one dude bring in a pair of heinkens for consignment, but without even opening the box, I knew they were fake. The quality of the box tag was OFF by a mile, and it just got worse after I opened the box.

FAKE @SS HEINKENS:

The lace bag is not the right size, this is way bigger.

The "7.5" is a give away.

Colors are way off

This dude said he got it @ UNDFTD, and I asked him which Undftd, and he said La Brea, but I was like, "UNDFTD LA BREA DOESNT SELL SBS HOMIE" you got caught! UNDFTD Santa Monica sells sbs and everything they sell is 100% AUTHENTIC.





REAL HEINEKENS:





The dude asked if he can take it back and I said, "what?, these shoes?"

Next dude who brings in fakes, we'll sneak a picture of your face and your numero!

LAST ROUND l MUST SEE!

Posted by RIF_LA / at 12:27 PM / / 0 comments

STUNNED 99% OF YA'LL

Posted by RIF_LA / at 9:54 PM / / 2 comments

For all the people who doubted Manny, this fight definitely shut you guys up!  TKO is all we have to say.

The only thing I ask for is please DO NOT make any corny street wear shirts that you are hoping to make a quick dollar or two.

Whos next?  Well, Ricky Hatton, boxer who lost to Maywheather  Jnr, wants to fight Manny Pacquiao in hopes to be the best pound-for-pound fighter in the world.  Since Maywheather is in retirement, this makes MANNY the greatest boxer in the WORLD!

My prediction is, Manny TKO's Ricky Hatton, then next BIG fight will be Manny Pacquiao agaisnt Floyd Mayweather, thats if he plans to come back out of retirement.

By the way, thank you to the people who betted against me and chose De La Hoya, I will use the funds to buy more shoes! woohoo

JAKE PIMPIN ALL OVER CALI PART 2

Posted by RIF_LA / at 12:36 AM / / 0 comments

Jake is half intern, half PIMP.

What did you put in her red cup Jake?

"Dont even worry about it homie" -Jake

3RD PAIR DMP CONVERSE SAMPLE

Posted by RIF_LA / at 12:22 AM / / 1 comments

RIF LA dropping some sneaker knowledge. Thanks to Randall from House Of Hoops LA.

If you didn't know, the DMP "Defining Moments Package" was suppose to be a 3 pair set retailing @ $500, but it never happen, so it ended up being just the AJ XI and AJ VI. The 3rd pair was suppose to be the Converse Pro Leather All-Stars, which Jordan wore during his time in the NCAA with UNC "Tarheels". The back of the shoes feature Jordan making the game winning shot at the last seconds to win his first championship ever, so thats why they came up with "The Defining Moments Package"

These were never officially released, but who knows, they may release them some day.

Here are some actual pictures of the shoes below:

DON'T DO CR@CK KIDS!!!

Posted by RIF_LA / at 4:25 PM / / 0 comments

Overwhelmed with consignment shoes everyday! A lot of people are sleeping on deals though, so make your way to RIF LA and pick yourself up a little something.

Soul Assassins, LA LIFESTYLE, thanks guys!

More shoes..

and more shoes..

and guess what, more shoes from Florida...

Oh snaps, more shoes ya'll.

You'll never guess who came in with hella body guards. I don't even the chicks name but I will find out. She wouldnt let me take a picture of her, owells!

Our good friend Jaspar Eyears came by to pay us a visit, he said the first time he was here which was about 2 years ago, we barely had any stock, but now we have TOO MUCH! He owns his own shop in Mexico City, called SHELTER, which also sells shoes, but strictly accounts. I told him I couldn't wait to visit his shop and check out his hyperstrike collection, you'll see a lot of shoes coming in and out of here from our friend Jaspar so be on the look out.

You gotta love them sneaker couples!

Don't do CRACK ya'll. Originals jordans will crack, do not wear shoes over 10 years old! Homegirls grapes cracked while her boyfriend was buying a pair of unks.

Central x 2nd street

I went to go ship some items out @ my favorite post office. This is not your typical post office, its located in the Honda Plaza on 2nd and Central, right next to my boys bakery.

You can also get your at&t and cingular celles here.

They offer free boxes in all shapes and sizes and you can sit down to handle your sh!t.

Hello ladies, HAHA.

Little came down to show me his new ninja sword moves. The hat should be LA though.

Why, hello ladies?

Stay tune for our " new arrivals " to hit our website.

OVERWHELMING AMOUNT OF SNEAKERS!!!

Posted by RIF_LA / at 5:41 PM / / 0 comments

Today was hectic! We received an overwhelming amount of consignment sneakers today, all priced reasonable as usual. The U.S. now being in an official recession, we noticed that A LOT more people are selling off their shoes trying to cash out now! Perfect timing, its Christmas time and people are looking for presents and people need dough quick! We offer a large selection of sneakers, priced under "market value", lower than our competitors.

Heres some quick shots of a lot of "new arrivals" we just received today. We got another 60 pairs to update tomorrow. Stay tune!

8.5 heaven

some size 13 deals.

Our boy Victor has one of the illest jay collection in cali.

Rocking some fresh bred xis

Andre the chillest skid row bum picking up his monthly free pair of shoes.

FREDDYS

AJ XI IE LOW SAMPLES maize/azure blue $300!

JAKE getting assassinated by CIMINO

Did someone say $75.00. Fk paying $275 + for a ds pair!BlackBerry storm> iPHONE

CIMINOs ride.

JAKEs BALLISTICs

The homie from LAPD picking up the red supreme blazers.

YOU MAD DOGGY!?

!MUSTARD CUSTARD!

Where the fk you been Q (upagainstthewall)?!? Showing off his new fixie!

Come by RIF and copp some HEAT.

"1ST OF THE MONTH"

Posted by RIF_LA / at 6:37 PM / / 0 comments

Today is the 1st of the month! We are starting December with a lot of " new arrivals" and A LOT MORE shoes are coming EVERYDAY. If your looking to buy a pair of shoes for a special someone for Christmas, then RIF LA is the only place to buy some rare and fresh sneakers!

Check out these buttery Lebrons! They'll be up tomorrow. Not sure how much yet, but where have you seen these?!?




We just received a load of size 13 kicks today, all reasonablely priced and their are some obvious STEALS in the bunch, so let all your size 13 homies know wsup!





VITAMIN C is KEY to GREAT health. - JB

We got a bunch of size 9.5 goodies in, but they'll all be available instore early tomorrow, and will be put on the site later that day. All of it is DEADSTOCK, and will be reasonably priced, so don't SLEEP.


Everyone have a GOOD one!