RIF LA

HANDS ON THE WHEEL (VID)

2012-01-21T22:04:00.000-08:00

We apologize for the lack of updates, but we've been crazy swamped! mo shoes mo problems! but we promise to get the blog back to its daily updates very soon! In the meantime enjoy this ScHoolBoy Q vid feat A$AP Rocky.

I'm Back!!!

2012-01-20T00:04:00.000-08:00

Here's a couple of the older entries that I didn't get a chance to put up. I still want to know your favorites from last year so let me know what's up and I'll have a new one for you in a week or two (really, I'm working on it now).

What up folks

I know it’s been way long since my last rant but I’m back with a vengeance this time and I’ve got a lot to talk about. Before I get into the new coming heat on the sneaker front or what’s up in Comic books I’ve got to address something very serious. I usually don’t do the political thing on this blog but something happened a little over a month ago that I have to talk about. I was outraged and appalled at the murder of Troy Davis by the Georgia justice (actually injustice) system. For those of you who don’t what happened, about 20 years ago Troy Davis, a young black man, was convicted for the murder of a police officer. There was no DNA in fact all the evidence was circumstantial and there was no murder weapon. The jury as you could guess was all white and the Public Defender that represented Troy Davis was incredibly incompetent. Add all of this up and you get a quick conviction of a guy who was in the wrong place at the wrong time. Why am I so sure about this? 7 of the 9 witnesses that testified that Troy did it recanted their statements. Not only that many of them said that they were coerced by the police to make those testimonies and a couple of them said that the real killer was one of the 2 people that didn’t recant. Support for Troy has come in from people as diverse as The Pope to Wu Tang Clan to Kim Kardashian as well as organizations like Amnesty International and The Innocence Project but with all the over whelming evidence that he didn’t do it Georgia killed him anyway. There are many reasons to be against the death penalty such as its racially bias or the fact that it’s doesn’t stop violent crime or that it’s cost more to put someone to death than life imprisonment but the most compelling reason is that innocent people are killed by the death penalty, plain and simple. We hear about people all the time released from prison because it was later proven that they didn’t commit the crime, how many people were put to death that were innocent. This why from now on I will end every blog I do with the letters I.A.T.D. which stands for I Am Troy Davis until America finally catches up with the rest of the civilized world and ends the death penalty. Oh yeah, big props to the Occupy Movement. I was at Occupy LA last week and I must say I think this is the civil rights movement of our generation. Definitely check them out and find out what they stand for because basically unless you’re a millionaire, they’re standing for you.

Now back to our regularly scheduled blog. A lot has happened since my last blog in the comic book world. After Flashpoint DC decided to revamp their whole line, restarting all of their books at #1. This was very controversial because 4 books (Action Comics, Detective Comics, Superman, and Batman)that have been in constant publication since the early 40s (actually Action and Detective Comics started in the late 30s) and were nearing the 1000 issue mark which would be a first for a major comic book company but they are taking them back to #1. In fact Action had just released issue 900 a few months prior. Another reason why it was so controversial was because the revamp meant all of the stories you read about your favorite characters no longer exist. That was the point that kind of got under my skin. Well it all went down a month or so ago with the last issue of Flashpoint introducing the new DC Universe and continued with The New 52 which was 52 new #1 issues starring well known characters like Batman, Superman, and The Justice League as well as characters that DC acquired by purchasing other companies like Wildstorm’s Stormwatch and Milestone’s Static Shock. It seems to be working pretty well so far as #1 issues of Batman, Wonder Woman, and Justice League sold out in stores nationwide. The other thing about it was that you could also buy digital copies of all of the books online and download directly to your computer so if you didn’t get a copy of Justice League because it sold out you could still read the book on your computer. Another interesting thing about the New 52 is the fact that DC’s top-selling books Batman and Green Lantern really didn’t get revamped at all. Since those 2 characters and their surrounding comics sold the most in the past they made sure that if you read those Comics in the past that all the major events still happened. In Batman that means that Bruce did disappear and Dick was Batman for a while and Bruce’s son Damian is the 5^th and current Robin. In Green Lantern that means there is still the emotional spectrum and all of the corps connected to them and Hal Jordan was fired from being Green Lantern and Sinestro is a Green Lantern again. Over at the Marvel they just finished their X-Men Schism event that split the merry mutants into 2 camps, Cyclops crew and Wolverine’s camp. Fear Itself is about to end (actually it’s ending this week but I haven’t read it yet) but it’s been so-so so far. The main thing that had people talking over at Marvel is the new Ultimate Spider Man. After they killed off Peter Parker, a black/Latino kid is taking the mantle. People flipped when they heard of that, some of the comments were racist but most of them felt connected to Peter and couldn’t see anybody else wearing the mask.

Now on to the kicks. Things are going to start getting interesting soon starting with the Nike Zoom Rookie (glow in the dark version). This shoe is another hybrid of the shoes Penny Hardaway wore during his illustrious basketball career particularly the Air Penny 1 and Foamposite. These should be coming out around the time you read this. There are several colorways coming out but I think the Black/White glow in the dark is by far the illest. Of course Black Friday is coming up and Nike definitely wants to get some of your money so they are releasing the GR version of the Entourage Dunk as well as the Black/Cement Air Jordan 3 and as usual Nike is keeping the pre-Christmas camp out tradition alive with the Concord Air Jordan 11. What do you guys think about the Doernbacher Jordan 4s? I have to admit that they kind of look like some really bad fakes. I know cats camped out for them but I couldn’t do it, sorry. Now what would have been cool is if they would have released the Sole Collector Penny Hardaway joints to more places than just Las Vegas and if you know anything about the release of the Air Yeezy 2s please let a brother know (particularly if you could hook me up with a pair). Late news is that the Entourage may actually not come out for some reason. I’ll keep you posted on if and when they are coming out. Also be on the lookout for the black Air Jordan 3 Flips.

Anyway I’m and I promise a lot more blogs in the near future, no more 5 month spells without some comments so anyway have fun and before I jet I’ve got to say Rest In Power to Smoking Joe Fraizer and The Overweight Lover Heavy D.

I.A.T.D.

What Up Folks.

You guys thought I was bullshitting when I said these blogs would be coming more frequently. I know you guys just got finished reading my last post but I got a new one for you now. First of all you must forgive me because the last post was kind of old by the time it was put up. It was actually written a few months ago but due to circumstances beyond my control it didn’t reach the blog until last week. Anyway let’s get into it. As you know I’m a proud supporter of The Occupy Movement. I feel this movement is the Civic Rights movement of our time, standing up for working people against the greed and cowardice of the super rich (the 1%) and the politicians that are indebted to them. In recent weeks police forces from across the country have been trying to break Occupy camps as the LAPD did with Occupy LA. This strikes me as interesting when you think about The Tea Party having rallies where they were openly carrying assault rifles like AK47s and AR15s as well as having various racist, xenophobic, and homophobic signs and rants but when people decide to peacefully protest against the injustices that they see (with no hate to anyone) they are treated with riot police and pepper spray and Billy clubs. Even though Occupy is no longer on the lawn of City Hall they have been making their presence known by recently occupying foreclosed houses and damn near shutting down all of the ports on the west coast. Doing this to bring attention to the people responsible for the financial meltdown and the fact that they were bailed out with no accountability for their actions. Is it me or is the Republican presidential race seems more and more like a joke. Not that I would any Republican but the insanity of Michelle Bachmann, Rick Perry, and Rick Statorum coupled with the hypocrisy of Newt Gingrich and Mitt Romney is making this race look like a Harold & Kumar movie without the benefit of the weed. The only one that seems like he’s semi-sensible is Jon Huntsman and as a Mormon and someone who believes in global warming, he has as much chance of getting elected as Herman Cain (another hypocrite). OK enough of the politics, the NBA is back, which is a good thing, football is only on Sundays (with one game on Mondays and maybe Thursdays) and baseball is over. That being said it’s been a fucked up week for Laker fans (like myself) but pretty damn good for The Clippers. Lakers trade 6^th Man of the Year Lamar Odom and Shannon Brown for basically nothing (all we got was some future draft picks and a trade exemption) well the lowly Clippers ended up getting Chris Paul (whom we were trying to get) and Chauncey Billups to add to the Blake show. On top of that Kobe is getting divorced after 10 years and it doesn’t look like we’re going to get Dwight Howard this season. I speak for all Lakers fans (and most fans of the NBA) when I say David Stern can kiss my ass. He’s probably the worst NBA commissioner ever, the George W. Bush of the NBA.

As far as the kicks are concerned there are a few bangers coming out right about now. The Last Shot Jordan 14s and LeBron 9 Chinas have already dropped and you might be in line waiting for the shoe store to open as you read this. Hopefully this will be up before December 23^rd when the highly anticipated Air Jordan 11 Concords drop but if you have some extra money that day you also got the Christmas editions of the LeBron 9, Kobe 6, and Durant 3 which all three players will be rocking on the floor for NBA’s opening night on Christmas. There are some things coming out in the new year like the low cut Jordan 11s in red as well as the military blue Jordan 4 and the Raptor Jordan 7. Oh yeah, they finally gave us a release date for the Air Yeezy 2. It looks like it’s going to March the 23^rd which is right next to my birthday so for all of you thinking about getting me a present, the Air Yeezy in a 13 would be perfect. As for music I’m been kind of stuck on Immortal Technique’s The Martyr and Lupe Fiasco’s Friend of the People both are really sick and what’s really cool is that they are both totally free. Just go to their facebook pages and follow the download links. It’s the end of the year so I what to know what you think was album and sneaker of the year. I’ll give you my choices as well as the rest of the RIF crews’ picks next blog but send your picks to my e-mail which jonwallace1@sbcglobal.net and I’ll have your top 10 for 2011 in the next blog too. Anyway I have to finish my Christmas shopping so I’m out. Happy Holidays you guys.

I.A.T.D.

HAPPY BIRTHDAY ED !!!

2012-01-12T10:17:00.000-08:00

On behalf of RIF LA we would love to wish ED MATEO (half of RIF) a HAPPY BIRTHDAY (age requested not to be noted). But if you guys see Ed today or sometime this week, make sure to greet him a happy birthday! HOW OLD IS ED?!?!?!?!?

LIFE > AJ 11 CONCORDS

2012-01-05T09:52:00.000-08:00

This is like 1 out of 5 kids who lost their life over the Air Jordan 11 Retro Concords... SMH.

HAPPY NEW YEARS

2012-01-01T13:27:00.000-08:00

We wish everyone a safe NEW YEARS!!! We will resume regular business hours on January 2, 2012. We would also like to extend our thanks to everyone who has been supporting us since Day 1, we appreciate all of you!

- RIF.LA *PUSHING WEIGHT* CREW

RIF 5th ANNIVERSARY Final Re-CAP.

2011-12-20T20:01:00.000-08:00

Thank you sneakernationTV for the video footage. Enjoy

RIF LA Winter Line

2011-12-17T19:01:00.000-08:00

Our RIF Winter Line dropped today and MannyFRESH and Moorad were more than happy to model all of our new designs.

We have our GPHGP 5th Year Anniversary design in a Navy or a Charcoal grey hoodie.

Nipsey Hussle came down to pick up his navy GPHGP hoodie.

GPHGP 5 Year tees in a 50/50 blue colorway

5th Year GPHGP tee is burgundy/white.

5 hit on the left sleeve (5 YEARS)

TOKYO TOWN RATS tee in heather grey (Murads favorite)

TOKYO TOWN RATS tee in white/burgundy

back hit:::

Lady of Guadalupe tee comes in a black and white design and a multicolored design.

underneath is RIF.LA Para Siempre which translates to RIF.LA FOREVER..

Lady of Guadalupe in white/black (Mannys favorite)

ALWAYS PUSHING WEIGHT Pocket tee in 50/50 blue

ALWAYS PUSHING WEIGHT in black/white colorway

black on black on black pocket tee

MO SHOES, MO PROBLEMS tee in 3 colorways. I believe we can all relate to this shirt. (HEFFEs favorite tee)

black/white-red

grey/black-neon

MO SHOES, MO PROBEMS in a south beach colorway:

5 YEAR ANNIV PARTY RECAP (PART2)

2011-12-15T18:47:00.000-08:00

thank you Mr. Tantum!

Instead of raffling 1 pair of true blue 3s, Ed ended up getting drunk enough to raffle a 2nd pair out of no where!

s/o to DJ Vandle on the 1s & 2s...

Ed making sure his close friends are on the way...

Andre The Bum was our doorman for the night, rockin our MO SHOES MO PROBLEMS tee thats releasing this Saturday....

Speaking of new tees, we had part of our RIF Winter Line of tees on display during the party, but nothing is available until this Saturday!

I was honestly not expecting to see the legendary DJ Clarkent in the building, he was mad cool and we chopped it up a little bit. Thanks for celebrating with us brotha!

ALI & Plunkett you thirsty on Twitter~!

Manny & Murad:::

justin carag flew in from Hawaii to celebrate with us!

Edwin was RIFs bartender for the night

it was getting a little too packed inside, so outside was chill

RIF supporters

paula and co.

everyones f*cked up!

even lennard and bobby was in the building, more like halfway in the building!

thirsty hendy lol

blocking 2nd street traffic...

See ya'll at the next party! Dec 9th 2016. #RIF10YEAR !!!

5 YEARS STRONG. PART 1 (RECAP)

2011-12-11T13:38:00.000-08:00

Five years ago on December 9th 2006, La Ave. Japan decided to venture out of their comfort zone of Japan and enter a territory already occupied by some of the TOP sneaker shops in the USA. Although LA. AVE had a firm grip on Asia and European countries, coming to the US was another story. Where sneaker boutiques have established their own clientele and culture. LA. AVE decided to gamble and set up shop in Los Angeles CALIFORNIA, RIF LA.

December 9th 2011. Marked our 5th year anniversary and to our surprise friends, family and customers alike flooded the RIF doors (easily over 200 fam members) and celebrated a milestone in RIF History.

Without all our Supporter, friends and family we met along the way RIF LA would never here.

THANK YOU ALL we are not only humbled with the thanks and praises but we are more motivated to give you ALL the BEST SERVICE, and PRODUCTS this culture has to offer.

with respect and LOVE,

Jeff, Ed and RIF FAM

Pre-party.

TOKYO TOWN RATS

Thank you for STOPING by DJ. CLARK KENT.

This was 40 min in to the party.

334a TIL -infinity

Not only drinks were available.

Along with the free FOOD and DRINK we raffled off 2 PAIRS of AJ 3 TRUE BLUES and RIF APPAREL.

REPPING that RIF Logo.

Not ONLY was the inside of the shop packed tighter than a can of SARDINEs but people congregated and MOBBED 2nd STREET. RIF FAM cant be stopped.

ALWAYS PUSHING WEIGHT. "quality service and quality products" thats our motto, n@#$a YOLO.

Look closer. OG AJ 1's

Lennard CUPCAKES of Johnny Cupcakes and the LEGENDARY Z of TANTUM. FAM. Para siempre.

You know we can't have a party and NOT invite Andre the BUM. He's fam too. Nice RIF shirt Andre.

LA. AVE. respect where you came from.

EL JEFFE

RIZZLE.

RIF LA new Winter TEES dropping this Saturday.

MAG.

Fam was out in FULL force last night rocking some of the BEST heat COPPED at the BEST SNEAKER SPOT, RIF.

94 1's

W(taps)

Supreme BLAZER x UNDFTD AJ 4

More TAPS.

Thank you again ALL and we look forward giving you ALL OUR BEST in the coming years.

thanks JAYSON for the PHOTOS. Part 2 Coming Soon!

5 YEAR ANNIVERSARY PARTY 12.09.11

2011-12-06T22:35:00.000-08:00

We would like to invite everyone to come celebrate RIF LA's 5th Year Anniversary on 12.09.11. When we say everyone, that includes all of our supporters, sellers, customers, friends and family. This isn't no industry party so please leave your egos at home, just good people celebrating with good people. We rarely ever throw parties or events, so we'd love to see everyone under one roof. Also for all the shoe heads attending, make sure to rock your kicks!!!

ALL AGES.

TOP SNEAKER SHOPS IN LA PART 3

2011-12-03T20:13:00.001-08:00

RIF LA Interview Episode 3 from Sneaker NationTV on Vimeo.

Terrace Martin ft Kendrick Lamar & Wiz

2011-12-03T20:09:00.000-08:00

ScHoolboy Q - Sacrilegious (VID)

2011-11-30T00:24:00.000-08:00

Our boy ScHoolboyQ was just at the shop yesterday and wanted me to give yall a heads up that he dropping #Hnc sometime in December! He should be leaking the track he has with Currensy and Dom Kennedy in the next week or so. hIIIpower!!!

NBA IS BACK!!!

2011-11-26T07:43:00.000-08:00

I got the only thing I wanted for Christmas very early, the NBA Season! I honestly felt like there was no hope, but waking up to this surprise ... theres always HOPE! Thank You NBA!

L I F E I S G O O D

God Is GOOD.

GOBBLE! GOBBLE!!

2011-11-24T14:17:00.000-08:00

Happy Thanksgiving to everybody in the world, we are thankful to have some of the best supporters, the best consignment sellers, and best customers. We wish everyone and their family a safe Thanksgiving! Unfortunately this time around, we will not be having a BLACK FRIDAY SALE.... but we will be open for regular business hours.

LIGHTS OUT!!!

2011-11-22T21:03:00.000-08:00

So are these Dunk Sb Low ENTOURAGE "Lights Out" actually coming out or is it completely scrapped? What if Nike bust a secret release like what they did with the WHAT THE DUNKs and release them at selected shops worldwide? I guess we'll never know ;) But these did come out beautiful, I hope Nike Sb blesses everyone with these because they need something ASAP to save their future.

Murad and Carls boys from 909 came down to chop it up about the good o'l days. The little dude in the middle kind of looks like Murad, the guy in the right maybe can pass as Carl and the guy on the far right kind of looks like ... um you get what im sayin.

Shouts again to the people that sleep on us Zz zz ZzzzZZzz ...but shout out to the people that hunting for kicks on our website. I promise you'll never see these Kobe x Kostons for this price again...

#Koston #Kobe #SOLD :::

S/O to Murad for winning his award this past weekend::

Yes this is how Murads hair looks like when he doesn't wear a Supreme hat.

Our boy Stephen Hendy aka HENDY SOLES came down to cop his very first jordans when he was a kid, some C L A S S I C S...

UN DS'd in the store :: '00 AJ INFRARED VI #CRACK #CLASSICS #NIKEAIR !!!!

Happy Birthday to our buddy Paulo Montoya and Thank You Mrs. Montoya for the delicious bundt cakes ... too bomb. Killed it in a matter of minutes! We are very thankful :)

pumpkin spice omannn!

Whenever we get bored at the shop, we just watch Mannys series of interviews with EP via SneakerNationTV. Make sure to check it out if you haven't yet, and PART 3 should be up soon!

Our friend Mr. Soria has been coming down to the shop for almost 4 years now, he fly's down from Mexico pretty much every 3 months and always makes sure to cop kicks.

He was rocking the Nike Air Footscape Woven Motion - ZEBRA joints, I gotta have a size US 10.5 in these. Someone please bless me!

Homie VATO WONG, the man behind FOO DOG Clothing, swung down to chop it up a little and bless the RIF staff with a few shirts. He couldn't resist not copping the Mister Cartoon Alomars OTWs ... too sick to pass up these babies.

bustin the R3jectz, mismatching the TORO 5s:::

Manny and Ed holding up that FOO DOG Clothing.

Happy Belated Birthday to JED! Definitely a nice little present for your self brotha ... AJ 5 TOKYO 23 #CRACK. (cant beat that price, especially in that size!!!)

Ed holding down 2nd Street Little Tokyo talking business with Mr. DO. Just ROBOCOPPED like 50+ pairs. Getting ready for Decemeber! #GPHGP

From Las Vegas to Los Angeles, and then back... in some fresh DB 4s.

Very nice Isaiah Scott. Much RESPECT!

Whenever it gets close to the Holidays, our good friend Victor blesses us with A LOT of fresh tamales. I love this stuff! Thanks VIC!

Kendrick Lamar + A D I D A S

2011-11-19T10:37:00.000-08:00

RARE BREED

2011-11-17T22:38:00.000-08:00

I rarely go to Vegas, but the whole staff had plans to hit up the SC Event for the PENNY PACK release, but they ended up postponing the event so we didn't even get to attend. Owell, they ended up raffling only 25 packs anyways and I would of been pissed if we didn't get at least one.

Our boy MAX killing it right now with these!!! Shouts to the people that won and kept their pack, definitely something worth keeping.

Thank you MAX for the Beard Papa's

We just got a 27in Mac monitor for the shop, so costumers can check what shoes we have in stock in the shop and also watch Mannys interviews on a bigger screen!

Had the opportunity to meet the infamous Dez Einswell, the artist who designed the 1 YEAR Anniversary Greyone X Nike Air Max 1 Viotech box. Probably the sickest Nike box ever and we happen to have one on display in the shop. Sorry for the bad lighting on the box!

Working @ RIF LA, you tend to get influenced in buying dope classic jordans, so Murad was lucky enough to grab a ds pair of 2001 black/cement 3s for a very good price (rather not say the price) and he literally un ds'd in a matter of 5 minutes.

You already know these shoes always deserve a BACK SHOT. Nike Air 4EVER!!!

The homie Chris from TEAM AM FAM #NT swung down to check out a couple air maxes that were too good to pass up on.. But dam Chris these black PATTA AM1s are #CRACK my friend, like true perfection!!!

These P A T T A AM1s definitely deserve a BACK SHOT. Anybody have a US 10.5-11 instock?!?

I also need a little help with these, does anyone have a size US 11.5 I can swap my size 10.5 with?

Check out this full breed english bulldog, this guy breeds them and lets em go for about $2,500 each.. its like dropping $2,500 for a pair of worn UNDFTD 4s ;)

his BACK SHOT.

RIF got Deals and Deals and DEals! Man we stay having deals on a daily basis, shouts to the people that sleep and big shout outs to the people that take advantage!

Homie copped these yesterday for the low $130 and came in today already rockin em looking like they in worn once condition. #SOLD

The yellowing wasn't too bad on these white - varsity red low AJ 11s, and no one could of beat that price, yes NO ONE!

S/O to the dude who came up with these babies instore. #SOLD

fine one more, weren't all Spiz'ikes retailed @ $175.00? Btw most of our ds Spiz'ikes are usually under $190 ... keep that in mind.

These really weren't NDS, someone just tried on the left side and the bottoms got a little dirty. #SOLD.

Alright one last one for the day, UNION Clerk 180s:::

By the way, not sure who designed these but very good job! S/O to the good peoples over @ UNION.LA #SOLD

Since theres no NBA Season, Demar Derozan's been coming down clearing out all of our size US 13 heaters on a weekly basis. Dude is good peoples and we can't wait to see him back on the floor, shoot we can't wait till we have an NBA Season! Btw can't believe you fit all those kicks in your ride!

Victor (Union LA) and Z)double)e (Tantum) swagging on all of us at the shop. SMH.

F*CK SWAG! We got Umami Burgers all around and I heard they opening one up in DTLA!!! But dam these burgers are like $11.00+ each!!! yes each!! bombbbb though!

you can play jenga with these fries :)

Heart attack, YUM :)

TOP SNEAKER SHOPS IN LA PART 2

2011-11-16T23:12:00.000-08:00

Top Sneaker Shops in LA (RIF LA) Episode 2 from Sneaker NationTV on Vimeo.

Dam Mannys been with us for about 2 years now and I swear he knocked out these interviews like it was nothing, talking like he's been with us since day 1. I know for dam sure I couldn't have done better than him, shoot I dropped out of college because I couldn't take Speech class! Shouts to RIF's biggest pusher, MannyFRESH!

TOP SNEAKER SHOPS IN LA PART 1

2011-11-15T21:13:00.000-08:00

Top Sneaker Shops in LA (RIF LA) from Sneaker NationTV on Vimeo.

Our boy EP, the man behind SneakerNationTV gave us the opportunity to be a part of his series of interviews for the TOP SNEAKER SHOPS in LA. Thank you for the opportunity and we look forward to part 2 and 3! Also make sure to hit his website for upcoming interviews with all the other sneaker shops in Los Angeles. MannyFRESH did a great job btw!

NOV.EM.BER.

2011-11-13T17:06:00.000-08:00

November is personally my favorite month out of the year, you can stuff yourself on Thanks Giving and you can blow all your hard earned money on BLACK FRIDAY on flatscreen tvs. Another reason why its my favorite month is because November is the time when we receive the most sneaker consignment in and it keeps us stocked up for December, so THANK YOU for giving us your shoes to sell. Who can beat our 85/15 consignment rate?! We take 15% for brand new shoes and 20% for USED shoes!

N E W A R R I V A LS

I swear sometimes I feel like I'm in a wheelchair doing work right behind this computer for almost 5 years str8 and you'll rarely ever see me standing up. You gotta stay hungry everyday like your on an empty stomach - HEFFE.

Mister Markley and Mister Landis checking in on a weekly basis #GPHGP

My baby girls little griffeys just came in! can't wait to find her more griffeys for the low low.

Manny does the reverse of RIF's philosophy of PUSHING WEIGHT ...

PULLING NO WEIGHT :(

Thank Your Mister Miller for the CO JP Kit Kats :)

Speaking of CO JP, shouts to our homie from Shibuya for coming down and always copping some U.S. heaters. Peoples in Japan woulddddd love the DB IV's.

Sorry man, we can't take jordans with TOO MUCH laser on it, our boss wouldn't approve... oh yea and they are super F A K E .

At least these look better than the SPONGE BOB clear AJ VII's we seen the other day. Too bad he ran out before Manny can snap a pic.

Cheaper than any consignment shop, cheaper than any pair on ebay. We checked going rate on ebay and $550 ish is about going rate. #DONTGETRAPED

Ended the day with a good o'l Aloha Breakfast: portuguese sausage, Corned Beef Hash, Hawaiian bread, 2 scoops of rice and over medium eggs. #CRACK. Breakfast taste even better when its not the morning time!

Aristocrats NOW OPEN

2011-11-12T22:52:00.000-08:00

Aristocrats just open their 2nd shop in Little Tokyo, located directly across the street from us, so make sure to welcome them to the block when you make a trip down. They'll be stocked with a handful of streetwear brands and also their own in-house line, and by the way the shop looks super clean!

Shout out to Linn, congrats again on the shop! you'll probably be seeing him on a daily basis at the shop.

RIF TUMBLR

2011-11-09T23:07:00.000-08:00

when words are not enough. follow us on Tumblr - edoki san

2006

KICK'D (A Short Film)

2011-11-08T20:59:00.000-08:00

Just a few weeks ago, my lady's cousin filmed a short movie at our shop titled KICK'D for his film class! Shoutout to Jeffrey Maninding and his team for directing this dope short movie and letting us be a part of it. #GPHGP

BABY VISVIM SWAG

2011-11-07T22:19:00.000-08:00

My beautiful baby girl came by the shop to surprise his hard working daddy, check out her BABY SWAG though! Probably the only baby rockin a pair of baby Visvims, thanks to the good peoples over @ UnionLA. Everything I do is all for her, proud Dad!

Shayla RAE, what did you wear today?

some Visvim FBT's (black/white) #BABYSWAG

ANDRE the BUM stays coming to the shop and sticking his middle finger at everyone since day 1. Can't believe we've been knowing this guy for almost 5 years now, we see this guy more than our own family!

Arthur, one of RIF's loyal consignment sellers, good peoples!

Jonathan, one of RIF's loyal customers, comes by the shop during the weekends when he needs to clear his mind and blow some money on some fresh kicks. Those SOUTH BEACH Lebrons for $300 is a STEAL! #SOLD

He also couldn't hesitate in adding these OLIVE V's for the low, $80! #SOLD.

No photoshop, I think Ed is like radioactive or something!

XLIXE, Pizzeria spot just open down the street from the shop! Finally some legit pizza from New Jersey! Make sure to swing by over there sometime, and don't forget to bring the RIF fam a LARGE Pepperoni pizza!

EDoki San and Manny chopping it up with UnionLA's finest .. Vic the Man NGUYEN...

Thank You Vic and UNION Fam once again for these fresh Visvims :)

Just added some Griffeys to the rotation, but how long does it take till they break in because these feel stiff as hell.

Is that who I think it is?! Is that the infamous A B C Chuck from #NT ?!?! If your one of the few OGs from the #NT years, then you must know ABC. Dude is a legend is the Socal resell game. Good peoples! dun!

A B C Chucks robocopp pick up: AF1 Questloves

Since I got 1/4 of my Wisdom taken away, I am restricted from drinking out of straws so ofcourse I had to improvise with some chopsticks ...

CAN'T STOP THE SWEET TOOTH

RIF after hours consist of Johnny Rockets and Dave Chappelle #GOODTIMES

Who the hell is dipping their chicken strips in their OREO shake?! Well, for new arrivals ...

make sure to Click --------> H E R E

BFSST

2011-11-02T20:53:00.000-07:00

BRO...What the F*CK are you wearing?! Are those the ORION AJ 3s?! I rather rock his homies DCs to the left than those FAKE @SS jays. Go back to shopping in the deep DTLA area homie.

buying fake shoes support terrorism.

1994, the Year of the first Retros of Air Jordans. This box is just beautiful, the only cool boxes these days are the Year of the Rabbit Aj boxes... even the AJ BIN boxes are pretty garbagio

Good shoes, good prices, our prices are 90% of the time lower than your friends favorite consignment sneaker shop. #FACT. Click -----> HERE.

Meet Cashew, the only dog that can run around freely in the back stockroom.. good boy!

Girls got kicks too! We were surprise to see our friend Gabby on the cover of this magazine, if ya'll paid attention back in the days, she used to be part of the RIF team. S/O Gabby!

'99 baby !

'99 AJ IVs are on the way !

UN-DS'ed: '00 AJ VI INFRARED #CRACK

The face of a sad man witnessing me UN-DS a pair of DS INFRARED VI's that he had his eyes on for a cool minute. My apologies FREDDY!

Follow our friend ShoeAffliction and check out his website for anything shoe related. Peep out our old RE.IN.FORCE tee.

by the way, we are completely #SOLDOUT of grey crew necks!

HAPPY HALLOWEEN !!!

2011-10-31T15:13:00.000-07:00

Everyone have a safe and fun Halloween!!! We will be closing at 5PM today.

Snead's Event RECAP

2011-10-30T14:00:00.000-07:00

The FREE Snead's event was pretty chill yesterday,

Manny, Carl and Murad went down for the shop to show some love.

It was at a chill Location and well known sneaker heads went through.

A few to name were Franalations, Afrokix, Jigweezy, Shoewolf, and

the infamous C SWEEZY Carl 909.

Try Hard Carl and the homie Kingpoetic head of the event

Homie Jigweezy and his bro.

Guess Who

Look way better with BLK Laces

UN DS'D at the event

INFRARED

Had to show up with some heat for the event

1994 > 2001 and 2011

But for some reason Manny loves the banneds

To many sneakerheads in one spot

J's on J's

Heat for sale dude had all DS kicks!

Where can you find an Air Force display nowadays??

MACHINE GUN MANNY!!!!!!!!!!!!!!!

Interesting art, Halloween is coming up

Murad we get it, you have an IPHONE

Thanks to King Poetic and Snead's for having us and throwing a free event.

Dom Kennedy - When I Come Around (VID)

2011-10-25T20:58:00.000-07:00

Shouts to Dom Kennedy! and someone please tell him to come pick up his check!

S/O DAY

2011-10-22T20:07:00.000-07:00

Murad Gadaffi hard at work putting together more racks for the shop, just so much shoes coming in everyday! S/O to Cosco for the Racks on Racks on Racks.

s/o to Lil Gadaffi for the burnt chicken bake :)

s/o to Stixz and Demar Derozan and friends for clearing out all of our size 13 and up HEAT. Looks like its gonna be a long year with no NBA season happening. Very sad day for America :(

Do not SLEEP on King Poetics Sneaker Event where you can buy-sell-trade with fellow shoeheads, FOR FREE! Yes I said, FOR FREE! Hopefully they got some FREE shoes over there too! You'll see the RIF Crew over there!

#DONT SLEEP

S/O to these good people from Inglewood. Nice kicks yall!

south beaches, cardinals, tecate sbs...

S/O to Dickey Jones, he just came back Europe. Welcome back!

Skidrow YOGI got some free shoes :) s/o to the cats that donate shoes to the shop so we can help less fortunate people like this dude below!

#TNTM x #1985:::

DTLA is the ILLEST.

SNEAKER SHOT. Check out the roller derbys that just dropped.

Homie Carlos from San Gabriel always makes the trip down to cop all of our HEAT in a size 10.5. He might be pulling the trigger on something REAL BIG next week! We shall see..to be continued.

S/O to Aloha Cafe in Little Tokyo. They got the best chicken and beef bowls in town and the macaroni is on point.

S/O to the Consignment Seller that left his PlanB One-Step in his shoe box. You got Murad all happy when he saw it. Save a babies life and take that PlanB if your not ready.

Man and a BIG s/o to our good friend JUNbug, the man behind Deadline. Thanks for lacing us with some DeadLine #CRACK.

D E A D L I N E

Manny would like to personally thank JUNbug for the Deadline tees!

RIF CREW NECKS

2011-10-14T16:03:00.000-07:00

Just in time for the winter...This SUNDAY we will be releasing our RIF crew necks, one being our basic logo in a black/red color way and our 2nd crew neck will be our classic RIF . LA front hit in a grey/black color way.

Size: SMALL - X-LARGE will be available.

Price: $48.00

Mr. Sun in My Eyes Manny is rocking the RIF logo crew neck in the black/red color way.

Cruncy Carl rocking the RIF . LA crew neck.

DETAILS. You know we gotta keep it LA.

Thank you all for the constant support #GPHGP #RIFLA.

2 MUCH HEAT IN LA

2011-10-13T23:03:00.000-07:00

We apologize for the lack of Blog updates, but we've been busy everyday receiving tons of new arrivals! Hows everybody else coping with the record heat waves in Los Angeles?!? Like serious, 110 + in DTLA!? Maybe because we got so much HEAT in the shop!

Its always a good day when we eat something out of a 10 mile radius from the shop and today MannyFRESH blessed the whole staff with some PINKS on La Brea/Melrose. Tell me why it took MannyFRESH 3 hours though~! They need to open a PINKS somewhere in DTLA, but word on the streets is UMAMI Burger will be making their way down to DTLA :)

gotta keep it OG :

had some soggy @ss onion rings :(

You gotta know your history to own these babies, we have a size US 11 for a very reasonable price. BO KNOWS!

Which box is fake?

Edoki San chopping it up with the infamous HAJIME about some business ventures. S/O to KicksLab in TYO.

whos a size US 9.5? If your a loser, then buy these so you can officially be UNDEFEATED.

CrunchyCarlFarris is UNDEFEATED is selling the most shoes when hes on the floor, not even a HOT sales chick can out sale Carl. #TRUST.

Orlando from 909 and Raul from 562 know where to purchase authentic kicks. Good peoples! I see those 2001 tres's.

LOIpreme came back from the future...

This is the first time I've actually seen somebody wear the Air Mags in person, pretty crazy in person. Definitely a neck breaker!

MANNY SAYS... s/o jermy!

The infamous O.G. DJ Franzen swung by the shop to pick up a DMP 6/11 Package for himself and for the price he bought them at, nobody can beat it #TRUST. Good peoples, Ima hit you up when I'm in Vegas my friend especially for the after hours!

couple dope snkr shots:::

its almost Christmas, watch out for the Grinches!

I even got my baby girl rockin some 2001 III's. Like Father, Like Daughter :)

You will almost never see me in some dunks, maybe my Deftones, but I wore these denim dunk his this past week in memory of my pops because it was the same exact shoes I sent him 6 years ago and just a couple days ago marked his 5 Year Death Anniversary. Love you pops! Thanks for making me a MAN early in life.

WANTED: Dirty Little Jackers

2011-10-07T22:51:00.001-07:00

We understand it might be a recession for some people these days, but dam is it really worth it to go steal a Hundreds beanie? Like man, go to Ralphs and steal a couple steaks and feed yourself. We personally didn't catch these little f*cks below, but our good peoples over @ Bowls on 1st Street made sure to give us a heads up just incase they try to pull some big scamming on our side.

So if you ever see any of these guys below, feel free to knock them out, take a picture and we'll give you a couple free shirts.

Its kind of obvious this guy would steal, this dudes wearing an Angry Birdz shirt that he probably stole from Target. If you look closely you can see him stuffing his shirt with a beanie.

I ain't gonna lie, its usually dingy lookin cats on skateboards that we notice trying to pull fast ones. I will personally knock you out in the shop and wait for some pigs to pick you up if yall pull this in our shop.

FINGER F*CKING FAKES

2011-10-06T22:08:00.000-07:00

FAKE SHOES have been ruining the shoe game for a longtime now and people these days are failing to double check the authenticity of their shoes. We honestly don't go a day without a person walking into the shop trying to consign a fake pair of shoes, some people try n trick us and a few just had no idea they got F*CKED with some fakes. NOTE to people, if you try and bring a fake pair of shoes to us, we will confiscate it and chop it up. (unless your a big cholo, then you can keep your fakes).

M A N N Y fingering the fake breds, more like handing ...

We already know about 30% of shoe heads probably don't know they own a pair of FAKE SHOES. We are happy to LEGIT CHECK any of your shoes, but honestly fakes are getting really good these days and don't be surprise who sells fake shoes. IF you really love shoes, do some research, smell your shoes, compare, etc.

Our good friend Carlos never buys fake jordans, hes actually strictly originals or 1st and 2nd retros. DOPE tee my friend, and check the kicks!

People like Victor stay on our website like snipers on Ebay, Vic came up on a pair of DS Entourage Af1s for only $880.00, after it being price down from $1,395.00. Once an item is price down, you need to act fast!!!

Hands down probably 1 of the best Air Force 1s that have ever released, and you gotta love that LA hit on the back.

#SOLD #SLEPT ...go back to sleep kids

s/o to our customers and sellers that stay blessing us with food at the shop, your the reason why we stay fat and hungry!

ED & Manny says THANK YOU Keroppi and Badtz Maru for the K F C.

#WDYWT HEFFE?! : Supreme Timbos

1 2 3 4 5 6 7 8 9 makes up this tattoo...

olive and orange is UNDFTD's signature colorway:

Z)Double E x 2 ?

Officer 3m Flawless Wallace and Subway Cookies = less tickets for the good people of Los Angeles.

3 and a Half Man after hours

Its been a long day + this free KAWS Hennesy Bottle from LEE bros (thank u) : #PRICELESS

Manny being thirsty #TRUTH

Kendrick Lamar & Nosaj Thing

2011-10-04T23:05:00.000-07:00

You already know... Kendrick Lamar ... nuff said.

Money Makin JONES

2011-10-03T21:33:00.000-07:00

One of my good buddies swung down to UNLOAD all his pre-owned shoes and all of them were price to go, some literally sold within minutes of getting price tags on them. Sometimes you never know when you'll need a quick couple Gs, thats why its always good to have a nice shoe collection to dump when you need to.

Come on, NDS stealth 3s worn literally once for $80.00, how can you go wrong in life? #SOLD

Everyone needs to a pair of BRED IV's in their collection, these for $180 worn (excellent)?!? #SOLD

NDS, worn once Jeremy Scott Bears for $160?! Well I'm pretty sure most people wore these once and figured out later they looked kinda weird in em...but ... #SOLD !!!

Our worn (excellent) condition is probably a sellers definition of NDS on ISSforums, aybe even better... but these bords are #SOLD

Someone ended up copping the whole pack actually, for the low price of $120! can't go wrong with both... #SOLD

These were probably worn like 5 times max, and $120 is not a bad price at all considering DS pairs go for $225 in our shop and other shops like over $250? #INSTOCK

A few ranDUMBS came in, even some Lebrons, but whos going to buy basketball shoes with no NBA season going on?

EDoki Sans boy ELMER Luis former Skidrow member came down to see if we can bless him with some comfortable shoes. Pull my finger!

...just kidding, check out these comfortable shoes. S/O to the person who donated these to the shop for the less fortunate! You are appreciated.

EDoki San posing with Skidrow YOGI. This guy came in with a Subway meal that someone bought him and tried to sell it to us for $6.00. We asked him why he needed the money, and he said he needed $10.00 to grab some P***Y from some chick on 7th street. OMANN.

EDoki got these grinches for only $120 NDS... SMH Ed gets all the douche deals!

#WSDYWT : OG Rif Logo

#WHDYWT (murad): Tantum Sick Bucket Hat

#WPDYWT (heffe): unreleased Patchwork Pocket Tee

#WTDYWT (DTLAedgar): super oldschool RIF JUST SELL IT. Tee #SICK!!

Carl and Gangster KEV look lowkey related ... haha jk!

Most expensive Pizza ever from Pitfire, we only get it when young Carls working because he stays making sales.

Money Making Jones @ the shop during after hours trying to squeeze in some shoes to liquidate. Good peoples.

BETTER LATE, THAN NEVER.

2011-09-29T21:06:00.000-07:00

Shouts out to THE GAME and the whole BWS Crew.

UNIVERSAL SIGNS MANNY.

2011-09-28T22:29:00.000-07:00

The good peoples over @ Universal always send us a bunch of free cds, some we end up throwing straight in the trash and a few we actually play. Sometimes you feel bad and you want to give someone a chance, but doesn't suck when you realized you wasted your time opening up a cd and putting it in a cd player (who has cd players these days?).

No idea who this artist is below but Manny took it home anyways because he loves doing it in the am. Bet ya'll didn't know Manny can rap, one day we'll record him rapping! One day Universal will sign Manny and reggaeton will make a come back! actually maybe not!

I've actually heard a lot of positive things about THE KNUX, so I shall personally play this in my ride and give ya'll a chance. Hopefully it doesn't disappoint!

EDoki San was super happy when he saw the new BLINK 182 album in the mix....

STASH needs to do another project with Nike, but stay away from the air forces and do another air max or something. Would be nice if he would do a air max 1 or air max 90 right?!

Not a lot of dope air max 1 releases these days, this was probably one of the best releases in a few years: 112 Air Max 1 #CRACK.

The graphite XIVs are actually not bad at all in person, but I question if it owns up to all the past XIVs on the actual basketball court. Bet you didn't know this is probably 1 of the best Jordans to ball in, but probably not the best jordan's to stunt in.

Good variety of shoes came in today, a couple lebrons, older classic kobes and a few jordans that may satisfy your needs. Click HERE.

ATTN: RIO SAN 300 pairs+ of shoes are on the way to LA AVENUE. Time to PUSH SOME WEIGHT in Japan brotha!

The 2 lovebirds fighting about who's turn it is to buy each other shoes, just flip a coin Alex! Also yes, thats who know you chillen in the cut...

Everyones Favorite Pinoy Reseller: ILNOJ the SUPREME Hunter.

I have to say a big Thanks to Mike over @ Nike for finding me another pair of these Mr. Cartoon Motions for the ultra low price, Good People Helping Good People!

bet you thought that was Edouche for a minute huh?!

Going over a bunch of new designs for this coming Winter. We're planning on releasing a bunch of tees along with a set of snapbacks and don't forget out 5th Year Anniversary tee (MUST COP).

heres 1 of the tees that may make the cut, you know we love our tees clean and simple.

This is really really random, but do any of ya'll watch that show Modern Family on ABC? Well my lady watches it everyday and that 1 kid reminds me of Manny and funny thing is the kids name is Manny too on the show. Whenever I watch it I think of Manny haha . Al Bundy is in the show too and you already know he loves selling shoes...

Nike Air HOMELESS.

2011-09-26T22:02:00.000-07:00

If ya'll haven't seen the Nike Air Mags in person, make sure to swing by the shop and check them out. No you cannot try them on! Tell me why we met a dude who WON 5 pairs and literally showed us on his Iphone and he doesn't plan on paying for 1 pair! SMH man!

I would pay big $ to see RIF Verys Own MANNY F Baby rockin a pair of these! So who bought these thinking they would automatically be the coolest shoehead in the world? Well you gotta put in mad work and gain some mad knowledge to be considered 1 of the coolest shoeheads in the world. I rather be the coolest shoehead in the world than be a SHOELEBRITY :X.

Homie below flew all the way from the ATL to visit the shop finally and went back the same night, thats when you know you love shoes.

We overheard a group of KIDS in the shop whispering to themselves that our DMP 11s were fake because it had J O R D A N along the side. F*CKING NEWBIE, learn your sh!t or get out of the game!

Dude, if the shoes are brand new, then you NEEEEED to step on the small carpet located below the bench. F*CKING Bobby Lee... SMH!

We get homeless people everyday trying to consign some shoes they stumbled upon, some of them try and play it off like their not homeless .. SMH! we smell you man...

...and we definitely smell these dingy ass cortez's.

Dude these have to be like early 80s right? - homeless dude

Nah man, you get get brand new cortez's at the Swapmeet for $40 - heffe

Crunchy Carl always looking crunchy on a Monday.. We should all title Mondays as CRUNCHY MONDAYS, who the hell likes Monday? Wednesday is still HUMPDAY!

carl farris's sneaker shot: alife tennis ball pumps #CRACK

heffes like 4th pair of OG '85s:::

edouches like 4th time wearing this outfit this week::: jk mann!!

O yea we just got our Nike Magnums in .... jk mannn!, Nike Air Mag Pins for $30.00 a pop available in the shop!

SN'EADS: AIR MAGS ON MAGS ON MAGS

2011-09-25T18:35:00.000-07:00

Check out our boy Tyrees blog to check out all his other "SN'eads" Comic updates! By the way, I still need a pair of Air Mags!

2MUCH.

2011-09-21T23:14:00.000-07:00

Happy 1 Year Anniversary to the good peoples over at Nike Vault Los Angeles. To celebrate their 1 Year, they released a Kobe VI limited to only 24 pairs worldwide, which came with a hooded sweatshirt and a special metal case. S/O to Mike over @ Nike Vault!

334A East 2nd Street, Los Angeles CA 90012

what did BrunoMURAD wore:

You will be welcomed by a set of UNDFTD 4s that is only for display purposes, but ofcourse theres always a price for everything.

In our bathroom you will be welcomed by 5 time NBA Champion, Kobe Bryant. S/O to Carlos for the poster!

#WDYWT:

Nike Air Forever

Homies girlfriend even copped a pair of '2001 Black Cement 3s ... Nike Air Forever . . .

Our boy Jigweezy251 from Rialto stays with the heat on his feet... #NECKBREAKERS

#PARIS #NECKBREAKERS:

Everyones favorite Shrimp Tacos, found 15 minutes away from the shop, but no one can seem to find it or maybe Manny gives everyone wrong directions.

This week has been hectic with tons of new arrivals, everything is coming in! Click HERE.

2MUCH:

drew is 2MUCH:

Don't be surprise if you see our boy DJ PJAYs newest mixtape in your shoe box or shopping bag. Best mix yet!!! You can catch him on Power106 almost everyday.

I GOT IT AT ROSS

2011-09-16T20:29:00.000-07:00

Gary Payton got his nickname "The Glove" when Payton's cousin called him during the 1993 Western Conference Finals series against Phoenix and told him, "you're holding Kevin Johnson like a baseball in a glove," and the nickname was born. 1998 Nike released the Payton Zoom Flight which featured a zip up glove like exterior, aka "The Glove".

The Glove Vs. Starbury:

Someone at the shops been super slackin so we're shipping him out Express style str8 back where he came from.

str8 to Huntington Park is where your going my friend :)

TONS of size US 11 just came into the shop and there a handful of Air Force 1 gems/grails you don't want to miss out on. Click HERE for size 11 greatness.

Heres my 4 favorite air forces out of the whole list, a must have for any Air Force 1 Collector.

entourages, pro bowls, mark smith lasers, and curry kobe samples #HEATERS

I'm personally not down with the High tops, but these are pretty dope to have for the af1 collezione.

Imagine if...? you were a size 17. I wonder how that would feel, I should ask Ron Artest lol.

Now imagine if... You needed quick cash for some random reason, or maybe you needed the extra money to buy some shoes, well we've been bailing out people for a longtime now! Just thought I'd remind people that we offer a #BAILOUT Plan if you ever needed the quick paper. We highly suggest doing consignment to maximize your profit, because we don't offer anything close to market value, we all have to eat right?

Meet the homie Everett whos been taking advantage of our #BAILOUT Plan and this time around he brought his homie Chris to see what we're all about. SD to LA baby!

Everyone has heard that one slogan by ROSS right? I GOT IT AT ROSS!. Not sure why anyone would want to say that, but in this case...1 of our consignment sellers came up on a Jordan CMFT Sole Collector for $50!!! yesssssss HE GOT IT AT ROSS!!!

I didn't get these babies at ROSS, but my good friend Victor did bless me with another 2 pairs of baby jays for my little one. Thanks Victor!!! you need to take me to the infamous warehouse one day my friend.

#BABYHEAT

whatDIDyouWHEREtoday?!?

leopard wovens > xLARGE

air jordan > polo ralph lauren

yeezy > kanye west

bruce lee > chuck norris

Ed didn't want me to take a WDYWT shot of his Prada slippers so he took him off, wata poor sport :(. Can you believe these are retailed @ $1,200?!?

SWAGGER.

2011-09-13T09:58:00.000-07:00

I met a fellow shoehead recently in the shop who brought his 4 kids and they were all rockin fresh kicks, not to add he has 2 more kids who were at school who he keeps laced up in kicks. Thats 6 kids! he can low key start a basketball team and maybe even get sponsored by Jordan Brand. One day I shall have my own basketball team!

I rather see kids beat their shoes up until they fall apart, unlike some people they act like penguins that walk all weird just to avoid the most minimal crease. Rock your kicks and when they get too beat, buy another fresh pair!

Couple sneaker shots of the day:

who would of thought teal went perfect with hot pink?

Nike Air Forever

SPAEMs leopard boot shot:

Couple fellow shoe heads from Norcal came down for the weekend to check out the shop, they even did a little video interview with young Manny and BrunoMURAD. Vid coming soon.

The Swagger Terminators, only someone who was blessed with unbelievable #SWAG can pull these babies off. This is the cheapest I've ever seen this pair, its a size US 10 for only $210.00 DS.... click HERE for automatic #SWAG.

charity 95s: #USA #Remember911

I know I'm super lagging on posting this Cool Grey 11 LEGIT CHECK POST, but I promise I will have it up by this week!

NEW STOCK

Young Carl is always on the prowl, literally hitting on every young girl he sees working around Little Tokyo. I don't know how he got this young lady to walk all the way to the shop and literally serve all the staff some tea.

get em carl... #THIRSTY

The Real Dicky Jones was in the building as you can see.

'99 white cement ivs : Nike Air Forever

W H A T T H E D U N KS ! ! ! The shoe that changed my life forever!

BACK 4 THE FUTURE EVENT RECAP

2011-09-09T21:44:00.001-07:00

On Thursday - September 8, 2011, Nike put together an event to unveil the Nike Air Mag aka Marty McFly.
The event was held at the Montalban Theatre in Hollywood.

Shout out to the LA sneakerfam. You know who you are.
It was nice meeting Oscar - Modern Notoriety and Taylor - Shoepreme.

The Delorean car from Back To The Future.

A couple of sneaker shots...

Sole Collector x Penny 2's.

Back side of the Sole Collector x Penny 2's

Nike Air Max 1 - "Parra x Patta" and Air Jordan XX3 - "Titanium's"

Nike Dunk SB High - "F.L.O.M."
If you don't know who was wearing this then you don't know. Haha.

2000 Air Jordan XI - "Concords"

Steve Mullholand of Sole Collector and one of the administrator of the forum - Marc

Fred was so excited to get in because he's going to sneak-in without an invite!
(Well yeah, later on he did get in without an invite. Haha.)

Peeked through the fence and saw this, but they didn't even use that...

This was the line for the "regular invited people".

The line was probably more than 100.

Yeah, I hate seeing that "IT'S ABOUT TIME"...

At first, I was like why is it dark in the reception hall and all I see is just a wall of lights...
Then, I looked closer and I see what Nike did there. Haha.

Inside the Montalban theater, the actual stuff/props from the Back To The Future movie were on the display.
Marty's Hoverboard.

Griff's Hoverboard.

Grays Sports Almanac that caused changes in history (well in the movie).

OG Nike Air Mag's.

Upstairs was pretty crowded because that's where the bar is at. Haha.
They had a set-up from the movie.
Cafe 80's!

Photobooth.

Went inside and although it was dark, it was a full house (well building). Haha.

Gerrick aka (Shoe Affliction)!

Joe, Fred, and Joe's cousin.

Right after Araabmuzik performed...
He was pretty good! I have it on video and I'm pretty sure there's a lot of videos that's better than the ones I took. Haha.
That's Joel McHale as the host of the event. He's quite funny and that "Air Hummus" joke. Haha!

(More videos shown)
The unveiling.
There was a Christopher Lloyd and Tinker Hatfield interview.

Auctioning off the ceramic replica of the Air Mag's that was signed by Tinker Hatfield.
It went up to $3700.

Michael J. Fox talking about the Parkinson's disease and the Air Mag's.

Fred was so happy to see Tinker!

So he got a picture with him.

Even the Nike staff was honored to see Tinker along with the audience.

Trying to start the auction for the 1 of 1 Air Mag's with the plutonium case.

This was on the screen while being auctioned off live.

The guy in the white shirt with his one leg up was suppose to be the winner of the Air Mag's, but he was outbid by somebody and that somebody got outbid by Tinie Tempah. Haha.

After the event, they turned on the lights in the reception hall for everybody to see the wall of Air Mags!!

AIR MAG'S!!!

Drew wanted a picture of the Air Mags as the background.

It was hard to take a picture of the Air Mag's because it was like shining so much! Haha.
This is what Tinie Tempah won for $37,500.
It comes with a 1 of 1 the plutonium case.

A close look without the reflecting lights. (Had to use the flash for this picture. Haha)

This is what Tinker Hatfield was wearing.
Possibly a sample Jordan XIV?

Christopher Lloyd aka "Doc" or Doctor Emmett Brown , Tinker Hatfield, Mark Parker (Ceo of Nike), and Bob Gale.

The best Nike event I've ever been to!

O _ O

2011-09-07T23:14:00.000-07:00

CLOSED FOR LABOR DAY.

2011-09-05T01:03:00.000-07:00

Click for new arrivals!!!

SHOPPING CART GANG

2011-09-02T23:15:00.000-07:00

This is the first time in RIF history that someone has ever came in with a shopping cart full of kicks. They even let us have the cart just incase we ever need to transport some shoes, or maybe I'll start selling some edibles out of it. They had a homie that looked exactly like eazy e, like EXACT! Shouts to these dudes below for knowing where to drop off their kicks. BTW we got a lot of NEW ARRIVALS for today, so Click HERE!!!

Longtime homie, Victor from Union Los Angeles came by to chop it up and see whats going down at the shop. Union Los Angeles is a one stop shop for all your higher end fashion needs, good people and good product.

SUPREME FIEND JONLI chopping it up with DRE SIZZLE aka Croatianstyle. All the good peoples come to the shop.

Even Jay Rock was in the building, make sure to hit up his album release party show at the Key Club on September 4th. Get your tix HERE.

You know we can't forget the SNEAKS SHOTS of the day, three pairs of jordans that are a must in your collection.

original power blue x's

*bred* (short for black/red if your a newbie) xis

So is that LANEY V/GRAPE V Package still a rumor or what? Someone please tell me because nobody has good reliable information these days. #SMH...

grapes: #CRACK

Did anybody pick up Carls baby picture from Supreme? Just wondering because I need one!

Jay Rock l KEY CLUB l SEPT 4th

2011-09-01T23:51:00.000-07:00

Check out this new video off of Jay Rocks #FollowMeHome Album titled "CODE RED" feat. Kendrick Lamar. You can also spot AB-SOUL and ScHoolBoyQ reppin that RIF LA #PUSHINGWEIGHT. If you look very closely @ Kendricks kicks, he's rockin some Bruin Supreme (white/red) #FRESH #SUPREME.

Don't miss Jay Rocks official album release party @ the Key Club on September 4th. Get your tickets HERE. Click the Jump for the flyer.

(click to enlarge)

#MANNYAPPROVED.

2011-08-30T23:59:00.001-07:00

During the Summer we can expect people from all over the world to come by the shop, people from overseas to people just a few states away, but nonetheless die hard shoeheads. We have this young dude, Kahmar Keyes from Philly who saved his allowance for 2 years just so he can fly out to Los Angeles and hit up all the hot spots and of course he couldn't leave RIF LA out.

He ended up purchasing a fresh pair of Kobe VI All Star "OCs" that he unlaced and unds'd in the shop.

Our good friend Justin Carag just blew back down from his homeland of beautiful Hawaii and of course he never fails to look out for us on the munchies. Hawaii is like the best place to grab munchies because almost everybody over their smokes trees.

Li Hing Gummy Bears : #CRACK

justins desert camo fbts: #CRACK

It was my day off and ofcourse I had to bring the wifey and the little one down to Little Tokyo to visit the shop. 1 more month my daughter will be able to match with me and rock those '85 AJ 1s thats hanging around.

me & the wifeys sneaker shot:

These Air Yeezys are so lonely without the BLACK YEEZYs, someone should bring in a black Air Yeezy and make these other 2 yeezys happy. Better yet, someone should buy these 2 colorways and add it to their collezione.

Usually these guys have the blog camera in hand, but I can't figure out whos always taking a picture of these two. BTW those are unreleased pocket tees that will soon release sometime in September so stay tune!

Recently I've been hearing about a handful of people finding out their COOL GREY XI's are #FAKE, so tomorrow I shall be posting a LEGIT CHECK post on COOL GREY XI's. BTW a lot of people that are copping the 2011 black cement tres early, are going to SOON find out their pair is #FAKE.

Speaking of #FAKE, is it true Popeyes be making some #FAKE chicken? Like DNA chicken? Owell that stuffs gooooood! Shouts to Louis for the 50 pieces of chicken!!

#MANNYAPPROVED

louis sneaker shot: '99 bred ivs #CRACK.

Yes, it deserves a back shot. Nike Air baby!

fried dna chicken baby!

Edwin laced Lil Edwin with a RE. IN.FORCE. raglan tee, thats what big brothers are for!

Dom Kennedy, Leimert Park representative always finds time to come down to the shop and chop it up about kicks and music. Homie is good peoples, so hit up his website to see when his next show is but tell my why his shows are always #SOLDOUT.

#MANNYAPPROVED
but heffe said lets get a LA hat on your fitted!!!

MY BABY GIRL.

2011-08-29T23:30:00.000-07:00

Every couple years theres a new breed of sneaker heads that start their journey into the shoe game, some get over it after a few pairs of shoes, and some stay addicted for LIFE. I remember I started my journey back in 1997, my pops bought me my first pair of jordans from the Crenshaw Swapmeet when I was 11 years old. They were the white/black aj 13s for $30.00, and I felt like the freshest 11 year old kid in 6th grade, not until some dude put me on blast and said they were fake. I should of known they were fake because $30 was too good to be true and the "23" in the bubble literally looked like the "2" and "3" found on your keyboard, but hey i was 11!

Shouts to the young kids below from Pasadena, and Happy Born day to homie on the far right...we see the 3 purrs. I told them, Only the strongest survive in the shoe game...

Speaking of young, a lot of shoe heads that get a little bit older start buying baby kicks way before they even think of having a baby. Who doesn't want their daughter or son to be laced with fresh kicks the minute they pop out? Best inves tment for any OG shoe head! True baby #CLASSIC.

I told myself I would never put my personal life on the RIF BLOG, but I want everyone to know I'm a proud father of a beautiful baby girl by the name of Shayla RAE Malabanan who was born on April 26th 2011. I can't wait for everyone to meet her! Once she starts running around, I'll make sure to have her at the shop in her fresh kicks...watch! Shes barely 4 months now :) Enjoy these exclusive pictures of my daughter, my babies momma will kill me lol.

This is Shayla when she was literally 3 days old, already rockin her pink xis. undeadstocked! I thought this was best girl colorway #CLASSIC.

By the way, shouts to all of the hardworking moms and dads out there, now I understand the true meaning of happiness.

So if ya'll ever come in and you notice i'm out of it, then i'm sure you know why! Babysitting time right after work and before I leave for work.

Now on to our regular daily blog. Has anyone notice Adidas has been killen recently? They need to thank Jeremy Scott! he's changing the game in my opinion.

air max 1 hold tight . ben drury (black/3m) too clean

Our bboy buddys from Paris, Joyeux Loufucks, fly down every year for freestyle session competition and they pretty much made it a tradition for them to come by our shop. We decided to make a quick shirt together for them to battle in.

Los Angeles x Paris. Video coming very soon of the battle, just a lit bit more editing and it'll be up.

Eds personal customer stays copping the #HEAT, but price was definitely not cheap this time around. Behind this yeezy he's probably counting all the paper he needs so he can own his holy grail, the BLACK YEEZY!!!!

You think anybody else could of came up with same exact model? Pretty crazy if you ask me...

this has to hurt for weeks...maybe months for some!

Homegirl brought some pure jordan heaters the other day, size 6-6.5Y. A lot of #CLASSICS. Couple gone already.

who's feet are these?

Frank Ocean came by the shop the day before the #VMAs, real cool humble dude and he gave me some really good advice. I told him I'd get him all the shoes he needs for some weed with Novacane sprinkled on top. thats a deal.

im kidding!

WEST COAST THRONE

2011-08-25T23:20:00.000-07:00

99% of the time we post something about music, its usually about our boy Kendrick Lamar or any of the other artists from TDE. Our boy Kendrick just made history last weekend if you haven't heard, he had his biggest SOLD OUT show @ the Music Box where he brought out literally EVERYONE. He brought out Dr Dre and The Game, but he was later surprised by Snoop Dogg, Kurupt, Warren G, Big Sean, Talib Kweli, and Mosdef all on one stage!

Click More to watch video footage of Kendrick getting pass the TORCH.

History was made that night.

Whats different about Kendrick Lamar compared to other artists, he stays working and never takes breaks. His video "ADHD" Directed by Vasthie just dropped a c

ouple days ago. Peep it out!

Hes also one of the only rappers that always come by the shop and show us some love, o yea and he always rocks RIF LA Garments. Check out that Serape Pocket tee.

..and another interview + Hail Mary Freestyle... o yea and hes rockin another Serape Pocket tee.

This is the first time I ever heard about Kendrick Lamar, I believe this is the first video 2dopeboyz (my fav music blog) ever posted on their website related to KL. Once I watched this whole thing, I knew this dude was next.

For the 100,000+ people we got hitting our blog, this should fill you in on Kendrick Lamar and I'm pretty sure you'll become a supporter. Check out a couple of my favorite videos of Kendrick.

"CUT YOU OFF"

MICHAEL JORDAN shot @ RIF LA

AB-SOUL - Turn Me Up Feat. Kendrick Lamar

video footage @ RIF beginning and @ the end.

taebeast tape ft. ab-soul, scHoolboyq, kendrick lamar (shit goes hard)

black hippy freestyle

DO YOU "LIKE" US ?

2011-08-24T22:55:00.000-07:00

I'm pretty sure 99% of our supporters all around the world have a personal Facebook, so please hit our official RIF LA Facebook page and "Like" us. But only click the "Like" button if you truly do! Thank you guys for all the support since day 1, everybody at the shop is putting their heads together to come up with something nice for everyone...so stay tune!

o yea and we post random pictures that were not suppose to on our Facebook ;)