Fall / Winter 2014 Part 1 Preview

On Saturday, August 23rd, we will be releasing the first collection

 from our Fall / Winter line.  Below, you can see the preview for the
multiple designs and colorways that we plan on releasing.

Monogram Tee

Globe Tee

Black Panther Tee

Shield Tee

-334 A

Fall / Winter 2014 : Part 1 Lookbook

REINFORCE 

We are pleased to release the Lookbook for Part 1 of our 

Fall / Winter 2014 season.  Below, you can see some of the 

colorways / designs that will be releasing in-store at RIF DOS 

on Saturday, August 23rd.   Each short-sleeve shirt will retail 

for $28 and long-sleeve shirts will be $32. 

Reinforce Rat Tee

Short-Sleeve Shield Tee

Short-Sleeve Shield Tee 

Black Panther Tee

Close-Up of Black Panther Tee

Black Panther Tee

Globe Tee

Close-Up of Globe Tee

Globe Tee

Long-Sleeve Shield Tee

Long-Sleeve Shield Tee

Monogram Tee

Stay tuned until Friday, at 12pm PST, when we will be posting the official

colorways / design previews for Part 1 of Fall / Winter 2014.

334A

No Surprise

February has come and gone in the blink of an eye, and both

 of the shops have been extremely busy every day.  Even though

 February is a short month, it was definitely surprising to see just 

how fast it went by.

And for some of us, February couldn't have ended sooner

 due to the annual holiday of Valentine's Day.

As you can see, we felt like #SADBOYZ on that fateful day.

The KAWS Passing Through companions definitely recreate the scene of RIF staff when February 14th came to and end.

Speaking of a quick month, the homie G$'s scooter is one of the fastest forms of transportation to hit the RIF block as of late.  

Congratulations to the homie ScHoolBoy Q on the release of his album Oxymoron.  Be sure to pick up your copy haven't already and give it a listen.

The Jordan wall of the shop is looking very full, be sure to check the website for all the new arrivals that are brought in on a daily basis.

Below, you can catch a glimpse of the Foamposite section of the shop as well.

It's not too often that a pair of OG AJ 1's comes into the shop in a decent and wearable condition, so it's definitely no surprise that one of the RIF staff was fiending this shoe... Any guesses as to who?

The man, the myth, the legendary fiend Jonli (better known as ILNOJ) decided to jump on this pair of OG's.  Nice pickup!

Have you gotten your pair of the latest hyped-up release from Nike SB?  

The Diamond Dunk High definitely did not disappoint sneakerhead's and seemed to appease the appetites of everyone ranging from OG's to the newest kids collecting.

I must admit, these aren't TOO bad...

Speaking of hyped-up releases, take a look at these Red October Air Yeezy 2's.  

Finally, here's a little preview of what we have in store for the future...  

Looks like RAEKWON decided to stop by the RIF block for a little photoshoot, more details to come on this in a few weeks.

That's all for this month folks, be sure to tune in to the blog

next week as we slowly replenish the amount of blog posts that will be coming.

Until then, have a blessed weekend and keep pushing weight.

-334A

Isaiah Rashad Meet & Greet

This past Friday RIF had the pleasure of hosting TDE's very own Isaiah Rashad to celebrate the recent release of his EP, Cilvia Demo.  There was a very nice turnout for the event with over 500+ people in attendance and we'd like to thank everyone who stopped by.

TDE merchandise was available for only two hours and just about every item was sold out by the end of the night.

Take a look at the Cilvia Demo Tee.

Manwell and Cris were running the door all night to ensure

that the fiending was kept to a minimum.

It's always good to see people from all different walks in life

supporting what you do, S/O to all the KIDS that stopped by to support.

The line stretched around the RIF block.

Isaiah Rashad took a few hundred photos with eager fans throughout the night.

It was good to see the support for the TDE movement was alive and well in LA, as it should be.

The homie Magaña stopped by.

In the beginning of the night the scene was not TOO crazy, and the TDE and RIF crews were able to keep steady control of the event.

 However, an hour later RIF was filled to capacity with a ton of people.

It was definitely a memorable and fun night at RIF with the TDE fam.

Isaiah was busy signing CD's all night for his dedicated supporters.

S/O to Jay Rock for stopping by.

S/O to SZA for stopping by as well.

S/O to Ab-Soul as well.

S/O to Dave of TDE as well for helping organize the event and also a big thank you

to Isaiah Rashad for having his meet and greet at RIF.

The last picture of the night featuring the TDE attendees. 

Until the next RIF x TDE event..

We will be updating this blog once again as well announcing the future plans for our brand new website that will be launching soon.

Have a blessed week.

-334A

Start'em Young

In case you missed it, we recently dropped the latest additions to our F/W '13 clothing line.  Headlining the latest release was none other than the classic RIF.LA / Pushing Weight Tee in a simple black and white colorway.  

In addition we also released a new colorway of the No Trickery tee which features a simple grey palette with a black font.  

Meanwhile, back at the Traphouse Danny was busy making sure ALL of the new arrivals were accompanied by a picture for our web store.

Danny's playlist for the day featured Str8 Like That by Meek Mill... 

Who remembers when Dreams & Nightmares 2 would be played EVERY day?!

Check out some of the newest Player Exclusive gems we have
 in the shop.  It's not going to be too long until these Joe Johnson AJ 2's
find a new home.

Take your pick: Air Max 1 112 or Nike SB Dunk Low 112

The homie RRL Jason decided to drop by the shop with his daughter this week.

Check out her sneakershot below, rocking Jumpman Pro's from 1997.

S/O to Sneaker Head Confessions for stopping by recently and giving us this calendar.  

They got the calendar game on lock with beautiful ladies rocking some nice shoes.

Meet the youngest member of the Sneaker Head Confessions group.

Check out his sneaker shot here, AJ 4 "Toro"

If there's one thing we learned this week, it's that more and more

people with kids are deciding to start 'em young in the shoe game!

Here's a few additional sneaker shots from the past week.

First, we have the AJ 5 Bel Airs

2009 AJ 11 Spacejam

Nike Dunk High Pro SB Unkle

As you can see, Heffe is leading the Visvim Gang of RIF..

Until next time folks, we hope you are all having a good, and 

most importantly a blessed week.

-RIF LA