wasn't hungry.

It wasn't until recent years that the popularity of sneaker technology and non retros started becoming the "go-to" purchase.  Other than a brands Retro Line and Nike's Jordan line. Sneaker Technology in the past has taken a back seat to retros i.e.. Dunk, shell toes, Classic Basketball shoes.

Nike as well as its main competitors have made a stride in introducing technologically advanced footwear and recently has hit the reseller and consumer main stream. 

The Nike Flyknit is a prime example of a NIKE technologically advanced shoe that has hit the reseller and consumer main stream. Nothing like a retro, you have to respect the silhouette and color variances in this particular model.

Not to mention in comfortability. (well not really) its still cool though.

FLY-Knits are the go to at the SHOP.

Its funny to think that NIKE SB used to command prices close to the $1000.00 range. 

This Particular recently released 3m Dunk Hi would have been an instant HIT, in 2004.  Easily 300+

Us sneaker heads finally wised up and started buying Lebron X for $300.00 SMH.

Cold weather in FULL effect. Its nice to see "boots" with un-matched comfort and style.

Might have to buy a pair for "rain shoes".

Un-released samples. Take your pic.

With Nike RETRO SB ie. Dunks having a slow sales year. You can't be mad at NIKE SB's attempt to peep its head into "retro" inspired, technologically advanced models.

COPP or NOT?

The homie CARL always SHOWing premium "gold medal" service. 

"RIF LA, Always at your service." 

IF you haven't met MURAD, you better get used to him...He will be RIF LA's NEW Clothing SHOP manager.

He came a LONG way from wearing URBAN Outfitter TEE'S and OLD Navy Jeans.

CONGRATS MURAD.

Sometimes, the most minimal things are the most important.

Don't some KIDS. IT'LL Kill.

The homie . A-TOWN blessing the SHOP'S phone with a CAMERA, perfect for our artistic Instagram needs.

If your not Follow RIF LA instagram, make sure to follow us @RIFLOSANGELES

Thanks again A-Town, Make sure to FOLLOW him @dsdaily_

Andre "The BUM" (he likes being called that) signing an AUTOGRAPH on our limited edition "Andre TEE".

Manny Has his HALLOWEEN planned. Monster Massive anyone?

One of the MOST Beautiful shoes that ever came through RIF DOORS. Not only because of its RARITY.

The color palette used on these particular sneakers is SECOND to NONE.

Hope you enjoy them MR. LEW.

Re-UP on RIF LA Snap Backs. Get them while they last.

If you have been living under a ROCK for the past 5 years, or don't go out. Then you won't know who these musicians are.

If you don't know, and would like to learn...they are conglomerate of the BEST DJ's in the United STATES.

The SKAM ARTIST. 

If you ever been to vegas and wondered why you can't get in, then its because one of these guys are DJ'ing the venue.

GOOD to see you ALL.

 Our FAVORITE "paid" Intern, driving CARL to Mc Donalds. Its unfortunate Connor didn't have any money for FOOD.

"Thanks Connor"- CARL

"Its ok, I wasn't hungry anyways" -Connor (his stomach was growling)

When you walk through RIF Doors you will be blessed with Heffe's daughters first pair of Jordans.

Keep an EYE OUT.

Sorry for the LACK of BLOG posts. You will soon understand the reason. Stay tuned for INFORMATION on THE Grand OPENING of RIF LA's NEW Store.

We will be having GIVE-aways, DRANK, and Good MUSIC.

You will NOT be dis-appointed.

Have a BLESSED week.

RIF 

Read more »

REJ3CTZ "PETA GRIFIN" (VIDEO)

S/O to the REJ3CTZ though! PETA GRIFIN!PETA GRIFIN!PETA GRIFIN!

Kendrick Lamar Signing @ Best Buy

You already know what to do if you haven't yet, go cop it #GKMC

create.

We have been a staple in the sneaker community for almost 6 years. From our early inception from sending 1 package a day to what it is today, sending/selling hundreds of shoes a month.

It has been a roller coaster ride here at RIF and we thank the most invaluable piece of the puzzle, YOU, our supporters and anyone who has stepped through the RIF doors in the past 5 (almost 6 years).

We have tried to stay consistent with excellent customer service as well as provide you ALL with the most comprehensive and well sorted selection of sneakers at prices SECOND TO NON.

With the feedback we have received from emails, post cards, birthday cards and GIFTS from our supporters it seems we are meeting your expectations and we are BLESSED.

RIF has been growing at an exponential rate and we wanted to create something for those that do not necessary come to RIF on a weekly basis. Jeff and I wanted to spread the RIF idea to those that are not necessarily into footwear, or to those that have "grown" out of the scene.

So Jeff and I contemplated for YEARS on what we wanted to create. We wanted to expand RIF into something MORE than sneakers, creating something that we are not only interested in but something that was lacking locally and most important nationally.

What would you create?

After years of butting heads and ideas. What we came up with was simple. A Clothing Store.

Like RIF, what if we sorted out all the bull-shit and had a destination that had ONLY TOP TIER clothing brands and pieces. Brands that would not NORMALLY be distributed to other shops other than their own. Brands that are only available in 3 states. Brands where enthusiasts camp out for days for a T-Shirt. Now what IF we carried these TOP TIER Brands and consistently had new merchandise weekly. That is RIF Clothing.

Imagine RIF creating a clothing destination and a webshop that would distribute across the globe to those not fortunate enough to attain goods wanted. 

THAT is what we are creating for you.

WE are close to our NEW Store Opening, and mind you...you will NOT be dis-appointed.

Back to RIF the shoe shop...

The Homie Snoop decided whether or not he wants to buy his 4th pair of Black and Red Air Jordan 1's

Con-weezyth taking a flick with a shoe he NEVER knew about. SMH.

How could he NOT recognize an ICON?

@$4000.00 We think its a fair price.

Their home for NOW.  Don't worry the Seller wanted them here.

The RIF sneaker LINE-UP.

Earlier this week 3 of our supporters came in wearing the BLACK and RED 1's

Funny thing is they didn't even know each other.

Manny back from a short 3 day VACATION. 

"Good to see you Mannyyyy" - Ed

"Im not cleaning the toilet again...Manny" - Connor 

"...too bad" - Manny

Once in a WHILE we are surprised on how far our MOTTO GOES

"Good People, Helping Good People."

Apparently NBA 2nd Overall Draft PICK Derrick William caught wind and wanted to HELP out the CAUSE.

He donated 2 pairs of Under Armour PLAYER Exclusives to the LESS fortunate of Los Angeles.

Being in Minnesota he couldn't make it through but his cousin did... you best believe when he comes to LA we'll have pics. Unfortunately Kobe's going to make it rain on Minnesota. haha

Thanks again Derrick.

Follow him on twitter @RealDwill7

Size 15.5

We are surprised how generous donation have been lately. Most barely worn some BRAND NEW.

Thank you ALL to those that have been donating for the past month.

Carl NOT too happy with all the empty boxes he has to keep in his car for RIF future use.

Thanks Carl. 

All of your donations as of MONDAY have been donated to the GOOD People over at 

The CHANGE UP.

Check their mission statement. WWW.THECHANGE-UP.ORG

With the COOL winter weather creeping up WHITE shoes are getting put aside.

Sneaker SNAPS of the DAY.

AJ 16's are the ONLY other Jordan's other than the 11's that should have patent leather.

Well played.

Connor wearing his CAP like 2 Chainzz. 

NOT Well Played

Supreme "Zebra Stripe" Vans

Well Played.

Forgetting the Other side of your consignment.

NOT Well Played.

We're excited to OPEN our new store.

Stay Tuned.

Have a blessed week.

-RIF

Oh Yea.

The COLD weather has finally reached us here in Los Angeles, vans and converse are slowly making its way back into our closets making room for Hightops and other winter durable sneakers.

Though the winter weather here in LA doesn't dip below 45 degrees its always a nice change of pace to experience the winter weather and most importantly the Holiday Season.

Some take the Holiday Idea of "Giving" to heart  and start giving to the less fortunate early.

our loyal customer @christerrydraws came by to donate 5 bags full of sneakers for the less fortunate of LA. Thank you and God Bless.

Directly from your closets into the HANDS of those of the SKID ROW needy.

Another generous supporter @nice_soles also came by and donated a set of NEAR Deadstock misc. shoes he HAD tucked away in his closet.

@nice_soles could have easily sold these shoes and made $500+ but opted to DONATE these to the less fortunate. Its situations like these that slightly off-set the fights, stabbing and murders or recent sneaker releases.

Not ALL sneaker collectors are hoarding, selfish, re-sellers. Some if not MOST are giving, generous and simply want nice sneakers. It the nature of the sneaker game that transforms us.

Counting the Blessings. Most of these shoes are slightly worn some even brand new.

Thank you again @nice_soles.

The Homie JED came also came through to bless us with delicious Diddy Reese cookies. (No pictures of the cookies) we ATE everything before we could snap a pic.

Thank you JED.

What JED wore today. GALAXY ZOOM Rookie.

What Heffe wore today. 

99' Bred 4's, Already starting to CRACK.

Our favorite LA. Times Financial Analyst J.Lew came through today to purchase a pair of  Ronnie FIEG Asics and discuss the current United States deficit as opposed to 4 years ago and how the Budget Control Act of 2011 and rapid policy changes, have yet to change our current situation.

He wants to give Obama another chance to execute what he promised 4 years ago.

Are you giving Obama another chance?

With all the HYPE around current Jordan brand, Nike Basketball and Nike Running.

These random retros have taken a back seat but ALL of us at RIF chose a few pairs that we personally love and or have in our collections

Random heat.

More Random heat.

Before all these Quick Strikes/ Hyper Strikes and Rare Colorways, All we had were shoes that we actually liked. Go Figure.

One of the best "New" Nike releases this year.

One of the most "Profitable" releases of this year.

The Homie Chaz reaping that 1st. generation RIF Shirts.

Good to see you bro.

Thank you to YOGI, over at ILLEST for dropping off the vitamin water! Make sure to stop by illest when you come to Lil Tokyo.

TAPS

Connor looking real Frail. You need to eat up youngin, your working too hard.

Jason MARKK shoe cleaner. Only the BEST for our sneakers.

Production man ASHTON, in his Galaxies.  I feel bad for those that dropped more than 2K. Market value is about $800.00 don't pay a penny above that.

Nice shoe non the less.

Another nice shoe. OUR boy "Miles Coltrane" dropped these off for ED. Most of us pointed and laughed while Ed reminisced about his high-school days.

Cool shoe I guess. Thanks MILES!

You can deny the Zoom KD 4 was a HIT this year. Not only fully functional on the court but stylish for those that wear them casually.

GOLD Medals KD 4 at a Gold medal price.

Oh yea, Jeff and I will be opening a NEW SHOP SOON. Don't sleep.

#blessedlife #dreamscometrue

WE have been more than busy here at the shop and are trying to find a healthy medium to consistently inform our supporters on the daily happenings of RIF.

Follow us on twitter @RIF_LA and Instagram @riflosangeles for up to minute updates

THANK YOU ALL for the DONATIONS and SUPPORT.