Sooner of Later.

Another Sunny CA DAY. Our Boy Mr. Solis came through to show us his newest Pickup. Old School Chevy Impala. If you dont know anything about CALI LIFE. All you need to remember is LA Fitted, Nike Cortez, Converse, Vans, Khakis and an Impala to tie it all together.

Keeping it classy until he get his 100 Spoke Gold Dattons. WORD to DOUGHBOY(boyz in the hood)

"Hate to see you go, but love to watch you leave."
Nice behind.

Mr Solis Himself with his new baby

LA Fitted- check
Khaki Dickies Shorts- check
Vans- Check
Impala- Check

Speaking of Rides ...Our Boy Dre drove by with his new pickup
"we gottt thattt sneaaakkkkaaa monnneeyyyy"

You mad? ....Jeff Next in line. People behind the scenes of the sneaker market. Look out in the next coming months, we got something for everyone!

I dont wanna leave out Johnny, his new RIDE. Forget the LAMBO...ill take 2 of these please, thanks.

Speaking of Ballers ...The "Marlboro Brothers" came to drop off more shoes..NO MORE SHOES..at one point they had more than 15 stacks worth of kicks in here. RIF hates you and loves you at the time. XOXO

New arrivals for the day. DON'T Sleep.

If your thinking who the HELL would be getting rid of all this JORDAN HEAT. Our Boy SID rolled through to drop of some "extras" he had lying around. If these are the extras i wanna see the rest!

Not soo Officer "3M Wallace" came by to chat it up a bit ..stuntin in his complimentary 3M Rif Tee, 3M AM 1 Ben Drury, 3m New Era, 3m Pants, 3m glasses, ALL 3m everythinggggg(word to Jay-Z)

If you ever wondered where we got the idea for the 3M give away shirt, you can thank this man. Always a pleasure to see you brotha.So I was on the computer and I see Manny Just standing there like a crazy, while customers were walking in and out of the shop. I guess he was soo happy that one of his favorite shoes came in today that he just FROZE and STOOD there for 15 minutes in this same pose. Do your thing Manny, dont let me or any customers disturb you now.

Sneaka Shots of the Day. Well Played Gent, Well Played.

Manny and Ed. Its a W(taps) Party and Jeffs not invited.

Manny sitting in the chair... what you don't see is that he has no shirt on.
"WTF, hey manny how come you don't have a shirt on..?-Ed

"its hot in here"-Manny

"umm ok"-Ed

No shirts No Cielings(word to Lil Wayne)
NOT MANNY APPROVED!"Andre the BUM" waiting for Jeff and the Hamburger that Jeff Promised him.

"ummm, do you think you can stand a little further away from me?....thanks"-Ed

Song of the DAY. "sooner of later, it all comes crashingggg dowwnnnnnnn"

So we see this couple walk in and noticed that he had on a pair of AJKO's we then chatted it up for a bit about kicks, streetwear and everything inbetween. So Taylor and his lady came all the way from San Jose to peep the shop...thank for stopping by brotha come back soon.

peep his shop online shop. remember kids...good people support good people. Shoepreme.com

RIF COUPLE OF THE DAY. Taylor and his lady.

ONLINE CLOTHING SHOP AND WILL BE OPEN SOON. PLEASE BE PATIENT, though most of the shirts are sold out for most part. We left a few only to be sold online.

thank you again for the support. Enjoy your weekend and remember... RIF Loves you XOXO

-RIF STAFF