Five years ago on December 9th 2006, La Ave. Japan decided to venture out of their comfort zone of Japan and enter a territory already occupied by some of the TOP sneaker shops in the USA. Although LA. AVE had a firm grip on Asia and European countries, coming to the US was another story. Where sneaker boutiques have established their own clientele and culture. LA. AVE decided to gamble and set up shop in Los Angeles CALIFORNIA, RIF LA.
December 9th 2011. Marked our 5th year anniversary and to our surprise friends, family and customers alike flooded the RIF doors (easily over 200 fam members) and celebrated a milestone in RIF History.
Without all our Supporter, friends and family we met along the way RIF LA would never here.
THANK YOU ALL we are not only humbled with the thanks and praises but we are more motivated to give you ALL the BEST SERVICE, and PRODUCTS this culture has to offer.
with respect and LOVE,
Jeff, Ed and RIF FAM
Along with the free FOOD and DRINK we raffled off 2 PAIRS of AJ 3 TRUE BLUES and RIF APPAREL.
Not ONLY was the inside of the shop packed tighter than a can of SARDINEs but people congregated and MOBBED 2nd STREET. RIF FAM cant be stopped.
Lennard CUPCAKES of Johnny Cupcakes and the LEGENDARY Z of TANTUM. FAM. Para siempre.
LA. AVE. respect where you came from.
RIF LA new Winter TEES dropping this Saturday.
Fam was out in FULL force last night rocking some of the BEST heat COPPED at the BEST SNEAKER SPOT, RIF.
Supreme BLAZER x UNDFTD AJ 4
thanks JAYSON for the PHOTOS. Part 2 Coming Soon!