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Apr 28, 2011

Kendrick Lamar & Skeme @ 740 CLUB

We are proud to be a part of this huge upcoming show starring Kendrick Lamar & Skeme + special guests, which will be held @ 740 Club on May 12th.

Get your tickets personally @ RIF LA so you can be put in this special raffle we'll be putting together. Support the left coast movement, support real hip hop!
Apr 25, 2011


Catch up NOW if you haven't found out about all the homies from Blackhippy, shouts to Kendrick Lamar, SchoolboyQ, Ab-soul and Jayrock. Support the left coast movement!
Apr 24, 2011



Continuing the Adventures of Manny & Jonli, they headed to the Stussy x Herschel party where they were showcasing their new collabo bags. Good people, good food, and good times.

Click the jump for more pictures.


We might be too young to go hunt for some Easter eggs, but your never too old or young to be hunting for some rare kicks. Just got in a load of new arrivals, so be sure to check out the website and tell a friend.

Click the Jump for more new arrivals!

Apr 22, 2011

Where are you YEEZY...2?

We here at RIF LA have been receiving numerous phone calls and EMAILS about the YEEZY 2. We are more than happy to answer any and all phone calls and emails regarding these ULTRA HYPED sneakers.
Here are a few questions we have been receiving over the phone and email.

Apr 21, 2011


When words are not enough, Edoki San blesses us with his daily visuals aka TOM FOOLERY via Tumblr. Click his picture to follow!

Apr 20, 2011


Homie Jeremy came down to make some donations for Skidrow, and check out the old school BUYING FAKE SHOES SUPPORT TERRORISM tee. Nice!

Apr 17, 2011
Apr 15, 2011


Our Boys at ARCHRIVAL are at it again. Just in time for the PLAY-OFF's our boys at ARCHRIVAL dropped off a few of their PLAY-OFF Laker TEE's. And you haven't already noticed these are FLYING OFF the shelves.
For a short engagement we were blessed with 2 Archrival designs made for any LAKER Fan or LA Native.
Make sure to drop by the shop and scoop your up today. Cause like you already know when they are gone they are GONE.

Apr 14, 2011


It's been a long time coming... as you all know we here at RIF have a YOUTUBE Channel. We've been on a little hiatus these past couple of months but now we're back. We're here to showcase some of the latest Nike Samples, not yet released sneakers and rare sneakers that normal sneaker connoisseur will not normally see.

So sit back and enjoy the viseo. You wont be dis-appointed.

Thank again SULI for sharing with us.

stay tuned for the next video.

IF you haven't yet subscribe to our channel make sure to do so... Your in for some laughs.
Apr 13, 2011


Usually Wednesday is nice and chill, but we were surprised by 65+ pairs of new arrivals, from your 2002-2003 era of dunk lows and his to your typical air jordans. If your size 10.5- 11 and you've been looking for some classic dunks from that era, then come in now!
Apr 12, 2011


Its always nice to take a few minutes out of your busy day and take a stroll around the block. We normally dont leave the sanctuary of RIF but to help support the recent tragedies in Japan we wanted to visit the local temple and show our support not only by donating what we can but by purchasing goods in which 100% of its proceeds are being donated to the American Red Cross for Japan.

Apr 8, 2011


If anyone is free this Saturday April 9th, FHQ shop in the City of Cerritos will be having their 1st annual sidewalk sale. RIF will also be attending and we will have our own table full of PRICE DOWN shoes to go, I can't promise we'll have something for everyone so send me an email to find out if I'll have something for you. (email: riflosangeles@yahoo.com)
Apr 3, 2011

Kendrick Lamar on KTLA

Shouts to Kendrick Lamar for finally getting his voice heard, hard work goes a long way and this is barely the beginning. I remember we use to play Kendrick everyday (we still do) in the shop and we'd always get like 5 people a day asking "whos that?"

and we tell em "Kendrick Lamar, he's next in line, don't sleep!" Look at him now, crazy how time goes by so fast! Well if you missed his interview on Channel 5 KTLA, make sure to check it out! Real Recognize Real, never quit RE. IN. FORCING. LA!

Count how many times you spot a RIF LA tee.

R & R

Working here at RIF our days consists of online orders, in-store sales, consignment, conversation, all mixed with randomness. Here are a few pics from our weekend shenanigans.

Good peoples @ Starbucks always drop us off our favorite drinks.

Apr 1, 2011

AB-SOUL - Gone Insane (VIDEO)

Make sure to support and cop Ab.Souls Longterm: Mentality off of Itunes this Tuesday April 5th(same day as my birthday :X)

Even Ab.Soul didn't miss out on our crew necks that SOLD OUT, he even got LA AVENUE in the video, thats love. thank you! Support TDE music!

ps: watch the whole video in order to be eligible for this little online contest we'll be doing. this is for our die hard readers since day1.