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Jan 30, 2011


Why do the COOL Sneaker Connoisseur's come down to visit the shop when I'm off and why do they always need to wear something I would drool over?! Mr. Retrokid came down to check out the shop and chop it up for a little, but sadly didn't stay too long, BUT dam check out those
Zoom Huarache Trainer x Sony Playstations that he had on his feet! Those have to be one of the best Sony Playstation collabos they ever did with Nike.

Next time Retrokid, let me know when you coming down! I need to shake you hand one day my friend.
Jan 28, 2011


The sneaker community is as diverse as the shoes we collect/wear and all together hoard. Same goes to the staff here at RIF. RIF LA takes pride in our diverse staff and though we may not agree on what we want to eat for lunch we all can certainly agree that we are here to serve your sneaker needs. We're no "cool guys" here at RIF... cause we really aren't that cool... Enjoy

Jan 26, 2011


Remember when sneakers were designed with simple silhouettes and subtle colors? And the popularity of the shoe wasn't based on outlandish color schemes but delicate nuances of basic colors.
Though the transition/progression of NIKE brand has certainly moved forward to sneakers like the KOBE 6 and Lebron 8.26754 it is always a RIF silent pleasure when a classic and understated colored sneaker comes through the door.
Amongst the loud and obnoxious colors of such sneakers... classics, such as the one pictured below will ALWAYS prompt proper respect in our "sneaker head" eyes.

Can you sneaker heads name this shoe?

CLOSED 1/27/11 Inventory Update

RIF LA will be closed January 27th for INVENTORY Control.

we will resume normal business hours 1/28/11 thank you and God Bless.
Jan 25, 2011
Jan 24, 2011

Fly.Union/SchoolboyQ/Kendrick Lamar

Kendrick Lamar and SchoolboyQ was in the studio with Fly.Union just week ago after their show at Michigan State. Can't wait to hear what they came up with and might I add the beats are 2 dope! Also shouts to SchoolboyQ for always PUSHING WEIGHT for us.


We made KOJI SAN go through the initiation process in order to fully join the RIF team, so we had him stand outside with a huge sign trying to attract people. He was even doing some crazy dance moves while flipping the sign in the air!

Jan 22, 2011


RIO from La Avenue, flew in from Tokyo to take care of some necessary business and didn't take a break after he landed. Its all business and no pleasure this time around, just buying A LOT of shoes, eating some good food and attending some big meetings is on the planner.

Jan 21, 2011


Dom Kennedy strolled through to pick up his white/cement 3s a little early and even dropped off a few goodies for the RIF staff. If you haven't heard any of his music yet, then you better catch up because you are VERY BEHIND, so head to his website and download his last Mixtape: From The Westside With Love.

Jan 18, 2011


Everyday has been a beautiful day out here in Los Angeles, no rain, no snow, not too hot and with a cool little breeze. Just the perfect weather to rock some fresh kicks out, so stop being lazy and take your favorite person out!

We have tons of sneaker couples that come in and out of the shop everyday, remember those days when you used to match with your boyfriend or girlfriend ...the good ol days. I'm starting to see more couple come out and match their kicks...DOPE!

We got Mr. and Mrs. Mendez

Jan 16, 2011


Marcus Rader aka CORNBREAD flew down this weekend from Seattle for a interview he had just down the street. He literally had to leave the next day and guess what! He got the job so you'll be seeing him more often in Little Tokyo.

Skidrow Tour Guide ANDRE was a little too happy when he saw Marcus.

LIVE AGAIN - Kendrick Lamar, SchoolboyQ, Curt@!N$

Jan 12, 2011


Today is Edouches birthday and he will be working tomorrow (Thurs), so bring down whatever goodies for him, cake, a beanie? portos maybe? NBHD shirt? o yea and wish him a Happy Birthday!

Jan 11, 2011


Today marks the grand opening of the ILLEST Boutique in Little Tokyo, where people started lining up since last night just for the opening. Welcome to the block!

316 E. 2ND Street
Los Angeles, Ca 900012

Jan 10, 2011


Mr. Carag hooked us up with the best cookies we've every tried from Hawaii. I guess he was saying little girls would walk around with backpack fulls of this good stuff.

Jan 9, 2011


Carl and I went to HUF LA's New Balance collaboration party release not only to check out the shoes, but also to try the Grill 'em Burgers because it's free!
(By the way, it took 30 minutes just to find free parking around Fairfax! Didn't wanna pay $5 +tip for Valet Parking.)

Jan 8, 2011


Its always good when you have fellow sneaker fiends bumping into each other at the shop and ILLnoj is always in the middle of it. Below we got the homies daFAKEBdotCRACK, esco77, nellbx and ILLNOJ.

"Lick my SOLE" - illNOJ.
Jan 6, 2011


TOO BAD these J-PACK Neon Samples will be worth crap VERY SOON. TOO BAD people run out of ideas.

Jan 3, 2011

BEST of 2010 by WALLACE

Hey folks what’s good? Hopefully you had a great Christmas/Kwanzaa/Hanukkah and now it’s that time to look back at the best of the past year and what to look forward to in 2011 so let’s get started.

First is of course the kicks and in a year of several Jordan and Nike releases here’s my top five.

5. AJ 11 Retro Anniversary


As we promised our new colorways of our 4 YEAR #GPHGP tees has just arrived so make sure to come by the shop and show your support! Limited quantities ofcourse...