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Jul 31, 2010


Came to the store bright and early today and prep'd up the shop before the days rush. Super worker Manny washing the windows. Manny's not only here to show exemplary customer service but he's the best damm window washer RIF's ever had.

Breaking out all the window cleaning techniques up and down, side to side...anything for RIF windows.
When they got finished with the windows...Manny decided to change his shirt to a black mamba Tee then they Decided to head over to SKID row and bless the people with sneakers on this beautiful saturday afternoon. Why not?
Here's Manny looking over his trunk, He was a little overwhelmed
Manny was getting a little concerned, someone actually took his basketball, basketball shorts and Kobe Hyperdunks. Its OK manny you're giving your shoes and personal belonging to the less fortunate.
On the way back we spotted the exact track outfit we donated over 2 months ago. We're glad to see that your giveaways are actually being used.
This was homie Karl's first time in skid row. He was a little scared for his safty but as the give aways progressed he felt more comfortable and right at home. Thanks Karl!

Can you spot him?
Back to Little Tokyo.

Johnny Rockets back in business. They were actually close for 2 months for a management change. Thank God their open again, Japanese food was driving us crazyyy.
Ice water on the Rocks X 3
When guys got back from giving donations they were right on time for the Ice Cream man, even the homie Steve from Archrival made it across the street to buy a Strawberry Short Cake Ice Cream.
Edouche's Pickup Horchata Ice Cream Bar!
The Homie Paula came by to drop off some delicious home made COOKIES for Edouche and the Guys . Thanks Paula!
Nothing like home made Baked Goodies.
Paula wanted some BLOG action. What she wore today

Speaking of what people wore. Here are some sneaker shots for the Day.

Rif Best Friends Forever. XOXO Murad X Karl
OG 1985 Aj 1 X Dunk Lo Larry Perkins
Infrared's never get old.
Can you believe its been a year since these dropped.
The ShoeWolf in his 5 Burroughs AF1.
Black Royal.

AJ 1 1985 Og.

Karls homemade duct tape wallet, keeping it real.
Captain Ed AKA Captain Morgan
Can you see the resemblance.
New Arrivals for the Day.
Juan's fell of his skateboard and bloodied his knuckles.

1 of 1 production sample. Grey/Navy
Ian Breezy drove past real quick to say wassup then dipped.

As we were walking to our cars we saw Croatianstyle chillin in his Ride. ALWAYS a pleasure to see you brotha. You needa swing by to pick up your check.

Have a blessed weekend


back in business.


All sites are fully functional and quicker for your convenience.

stay updated on the webshop for this evening. Don't Sleep.

best regards,

Jul 29, 2010


We are very sorry for the inconvenience, unfortunately our websites (rif.la, napsize, lavenue, etc) will be down for a few days due to a few updates and changes.

Thank you again for your patience and understanding, for further questions please email us at mail@rif.la



Jul 28, 2010

This Guy Again?

The homie Guy came by again as promised at 12 oclock on the dot. Not with 50 pairs but 60+ pairs. If you have been staying tuned into the blog and werent sleeping then you caught the STEALS. Today there are even more STEALS. IF you slept yesterday dont sleep this evening. There are a few gems and Air MAX heads wont be disappointed...Thanks again Guy for choosing RIF for your consignment needs... by the way you sold 12 pairs of shoes in less then 30 minutes.

Guy X NAS X Stussy.

The homie JUAN delivering your packages to the UPS shop, we never miss a deadline.

Your Boy "Homeless Andre" with a new shirt on! If you are around the Downtown LA area and need a Hair Cut drop by BOLT Barbershop (click for link). Bolt is not only an official barber for DTLA but they take pride in shaving, shearing, and shining. It reminds us of an EARLY 1950's barber shop, where you can hangout, drink a beer and chat it up about the days events.
The SHOEWOLF always on top of new drops and RIF inventory. He knows more about the store inventory more than EDOUCHE. Go Figure.
Sample Supreme Mountain Editions.
Beautiful Losers. 1 of 1 Never seen a pair in person.
1 of 1
Friends and Family or Hyperstrike AM 1 CLOT? You tell me.
Packaging is everything.
Jeff and his new pickup. You all wouldnt believe that Jeff owns more then 120 pairs of baby shoes.
Jeff's future kid killin the shoe game.
Jeff had a little highschool re-union. Always good to see homie John David & Adrian.
We were taking shoe pics for the day the homie John David wanted some action on the BLOG.
The homie Willy trying on UNDFTD Pumas. We encourage anyone serious to try on shoes(just as long as your not jumping around and trying them on the carpet) what type of shoe shop wont let you try on kicks?
Old and New.
Union X Stussy.

It was another amazing Cali day. We decided to stroll the boulavard. We ran into the homie Trace. He's been a Little Tokyo resident for more than 10 years. Good to see you bro.

We decided to pay Heartrob ROB a visit over at Archrival. He's never not working or is he?

As we walked out the Homie Jason from ARCHRIVAL chillin, enjoying the weather with a ice coldddd brew in his hands...always staying re-freshed.
Deputy Fife... Little Tokyo Sheriff holding down Lil Tokyo.
The homie George pro-nounced (hor-jay) dropped by to chill, cop a few kicks and picked up not one but ALL the RIF shirts. (thanks for the support) Always a pleasure to see you (JOR-HAY)

By the way...for those waiting to pick up RIF shirts dont worry and you can hold off on all the calls...the clothing webshop will be open SOON(click link) ;)
Just Because its the homie HOR-JAY and his line up issss toooo cleannnnn... we needed a double take. Just for you Big DAWWGGGG

"im not looking at you...im looking past you" -George.
MuDOUCHE always rocking Fake Supreme, we decided that he had to change his shirt.
He switched it up to the Yellow Black Mamba. Supreme is Cool but no more Micky Mouse shirts for you.

Don't sleep on the new arrivals. And remember RIF luuuuuuu you.