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Dec 17, 2011

RIF LA Winter Line

Our RIF Winter Line dropped today and MannyFRESH and Moorad were more than happy to model all of our new designs.

We have our GPHGP 5th Year Anniversary design in a Navy or a Charcoal grey hoodie.

Dec 11, 2011


Five years ago on December 9th 2006, La Ave. Japan decided to venture out of their comfort zone of Japan and enter a territory already occupied by some of the TOP sneaker shops in the USA. Although LA. AVE had a firm grip on Asia and European countries, coming to the US was another story. Where sneaker boutiques have established their own clientele and culture. LA. AVE decided to gamble and set up shop in Los Angeles CALIFORNIA, RIF LA.

December 9th 2011. Marked our 5th year anniversary and to our surprise friends, family and customers alike flooded the RIF doors (easily over 200 fam members) and celebrated a milestone in RIF History.

Without all our Supporter, friends and family we met along the way RIF LA would never here.

THANK YOU ALL we are not only humbled with the thanks and praises but we are more motivated to give you ALL the BEST SERVICE, and PRODUCTS this culture has to offer.

with respect and LOVE,

Jeff, Ed and RIF FAM


Dec 6, 2011


We would like to invite everyone to come celebrate RIF LA's 5th Year Anniversary on 12.09.11. When we say everyone, that includes all of our supporters, sellers, customers, friends and family. This isn't no industry party so please leave your egos at home, just good people celebrating with good people. We rarely ever throw parties or events, so we'd love to see everyone under one roof. Also for all the shoe heads attending, make sure to rock your kicks!!!

Nov 30, 2011

ScHoolboy Q - Sacrilegious (VID)

Our boy ScHoolboyQ was just at the shop yesterday and wanted me to give yall a heads up that he dropping #Hnc sometime in December! He should be leaking the track he has with Currensy and Dom Kennedy in the next week or so. hIIIpower!!!

Nov 26, 2011


I got the only thing I wanted for Christmas very early, the NBA Season! I honestly felt like there was no hope, but waking up to this surprise ... theres always HOPE! Thank You NBA!

God Is GOOD.
Nov 24, 2011


Happy Thanksgiving to everybody in the world, we are thankful to have some of the best supporters, the best consignment sellers, and best customers. We wish everyone and their family a safe Thanksgiving! Unfortunately this time around, we will not be having a BLACK FRIDAY SALE.... but we will be open for regular business hours.

Nov 22, 2011


So are these Dunk Sb Low ENTOURAGE "Lights Out" actually coming out or is it completely scrapped? What if Nike bust a secret release like what they did with the WHAT THE DUNKs and release them at selected shops worldwide? I guess we'll never know ;) But these did come out beautiful, I hope Nike Sb blesses everyone with these because they need something ASAP to save their future.

Nov 17, 2011


I rarely go to Vegas, but the whole staff had plans to hit up the SC Event for the PENNY PACK release, but they ended up postponing the event so we didn't even get to attend. Owell, they ended up raffling only 25 packs anyways and I would of been pissed if we didn't get at least one.

Our boy MAX killing it right now with these!!! Shouts to the people that won and kept their pack, definitely something worth keeping.

Nov 16, 2011


Top Sneaker Shops in LA (RIF LA) Episode 2 from Sneaker NationTV on Vimeo.

Dam Mannys been with us for about 2 years now and I swear he knocked out these interviews like it was nothing, talking like he's been with us since day 1. I know for dam sure I couldn't have done better than him, shoot I dropped out of college because I couldn't take Speech class! Shouts to RIF's biggest pusher, MannyFRESH!

Nov 15, 2011


Top Sneaker Shops in LA (RIF LA) from Sneaker NationTV on Vimeo.

Our boy EP, the man behind SneakerNationTV gave us the opportunity to be a part of his series of interviews for the TOP SNEAKER SHOPS in LA. Thank you for the opportunity and we look forward to part 2 and 3! Also make sure to hit his website for upcoming interviews with all the other sneaker shops in Los Angeles. MannyFRESH did a great job btw!

Nov 13, 2011


November is personally my favorite month out of the year, you can stuff yourself on Thanks Giving and you can blow all your hard earned money on BLACK FRIDAY on flatscreen tvs. Another reason why its my favorite month is because November is the time when we receive the most sneaker consignment in and it keeps us stocked up for December, so THANK YOU for giving us your shoes to sell. Who can beat our 85/15 consignment rate?! We take 15% for brand new shoes and 20% for USED shoes!

Nov 12, 2011

Aristocrats NOW OPEN

Aristocrats just open their 2nd shop in Little Tokyo, located directly across the street from us, so make sure to welcome them to the block when you make a trip down. They'll be stocked with a handful of streetwear brands and also their own in-house line, and by the way the shop looks super clean!

Nov 9, 2011
Nov 8, 2011

KICK'D (A Short Film)

Just a few weeks ago, my lady's cousin filmed a short movie at our shop titled KICK'D for his film class! Shoutout to Jeffrey Maninding and his team for directing this dope short movie and letting us be a part of it. #GPHGP

Nov 7, 2011


My beautiful baby girl came by the shop to surprise his hard working daddy, check out her BABY SWAG though! Probably the only baby rockin a pair of baby Visvims, thanks to the good peoples over @ UnionLA. Everything I do is all for her, proud Dad!

Nov 2, 2011


BRO...What the F*CK are you wearing?! Are those the ORION AJ 3s?! I rather rock his homies DCs to the left than those FAKE @SS jays. Go back to shopping in the deep DTLA area homie.

buying fake shoes support terrorism.
Oct 31, 2011


Everyone have a safe and fun Halloween!!! We will be closing at 5PM today.

Oct 30, 2011

Snead's Event RECAP

The FREE Snead's event was pretty chill yesterday,
Manny, Carl and Murad went down for the shop to show some love.
It was at a chill Location and well known sneaker heads went through.
A few to name were Franalations, Afrokix, Jigweezy, Shoewolf, and
the infamous C SWEEZY Carl 909.

Try Hard Carl and the homie Kingpoetic head of the event

Oct 25, 2011

Dom Kennedy - When I Come Around (VID)

Shouts to Dom Kennedy! and someone please tell him to come pick up his check!
Oct 22, 2011


Murad Gadaffi hard at work putting together more racks for the shop, just so much shoes coming in everyday! S/O to Cosco for the Racks on Racks on Racks.

Oct 14, 2011


Just in time for the winter...This SUNDAY we will be releasing our RIF crew necks, one being our basic logo in a black/red color way and our 2nd crew neck will be our classic RIF . LA front hit in a grey/black color way.

Size: SMALL - X-LARGE will be available.
Price: $48.00

Mr. Sun in My Eyes Manny is rocking the RIF logo crew neck in the black/red color way.

Cruncy Carl rocking the RIF . LA crew neck.

Oct 13, 2011


We apologize for the lack of Blog updates, but we've been busy everyday receiving tons of new arrivals! Hows everybody else coping with the record heat waves in Los Angeles?!? Like serious, 110 + in DTLA!? Maybe because we got so much HEAT in the shop!

Oct 7, 2011

WANTED: Dirty Little Jackers

We understand it might be a recession for some people these days, but dam is it really worth it to go steal a Hundreds beanie? Like man, go to Ralphs and steal a couple steaks and feed yourself. We personally didn't catch these little f*cks below, but our good peoples over @ Bowls on 1st Street made sure to give us a heads up just incase they try to pull some big scamming on our side.

So if you ever see any of these guys below, feel free to knock them out, take a picture and we'll give you a couple free shirts.

Its kind of obvious this guy would steal, this dudes wearing an Angry Birdz shirt that he probably stole from Target. If you look closely you can see him stuffing his shirt with a beanie.

I ain't gonna lie, its usually dingy lookin cats on skateboards that we notice trying to pull fast ones. I will personally knock you out in the shop and wait for some pigs to pick you up if yall pull this in our shop.

Oct 6, 2011


FAKE SHOES have been ruining the shoe game for a longtime now and people these days are failing to double check the authenticity of their shoes. We honestly don't go a day without a person walking into the shop trying to consign a fake pair of shoes, some people try n trick us and a few just had no idea they got F*CKED with some fakes. NOTE to people, if you try and bring a fake pair of shoes to us, we will confiscate it and chop it up. (unless your a big cholo, then you can keep your fakes).

M A N N Y fingering the fake breds, more like handing ...

Oct 4, 2011
Oct 3, 2011

Money Makin JONES

One of my good buddies swung down to UNLOAD all his pre-owned shoes and all of them were price to go, some literally sold within minutes of getting price tags on them. Sometimes you never know when you'll need a quick couple Gs, thats why its always good to have a nice shoe collection to dump when you need to.

Sep 29, 2011
Sep 28, 2011


The good peoples over @ Universal always send us a bunch of free cds, some we end up throwing straight in the trash and a few we actually play. Sometimes you feel bad and you want to give someone a chance, but doesn't suck when you realized you wasted your time opening up a cd and putting it in a cd player (who has cd players these days?).

Sep 26, 2011


If ya'll haven't seen the Nike Air Mags in person, make sure to swing by the shop and check them out. No you cannot try them on! Tell me why we met a dude who WON 5 pairs and literally showed us on his Iphone and he doesn't plan on paying for 1 pair! SMH man!

Sep 25, 2011


Check out our boy Tyrees blog to check out all his other "SN'eads" Comic updates! By the way, I still need a pair of Air Mags!

Sep 21, 2011


Happy 1 Year Anniversary to the good peoples over at Nike Vault Los Angeles. To celebrate their 1 Year, they released a Kobe VI limited to only 24 pairs worldwide, which came with a hooded sweatshirt and a special metal case. S/O to Mike over @ Nike Vault!

Sep 16, 2011


Gary Payton got his nickname "The Glove" when Payton's cousin called him during the 1993 Western Conference Finals series against Phoenix and told him, "you're holding Kevin Johnson like a baseball in a glove," and the nickname was born. 1998 Nike released the Payton Zoom Flight which featured a zip up glove like exterior, aka "The Glove".

Sep 13, 2011


I met a fellow shoehead recently in the shop who brought his 4 kids and they were all rockin fresh kicks, not to add he has 2 more kids who were at school who he keeps laced up in kicks. Thats 6 kids! he can low key start a basketball team and maybe even get sponsored by Jordan Brand. One day I shall have my own basketball team!

Sep 9, 2011


On Thursday - September 8, 2011, Nike put together an event to unveil the Nike Air Mag aka Marty McFly.
The event was held at the Montalban Theatre in Hollywood.

Shout out to the LA sneakerfam. You know who you are.
It was nice meeting Oscar - Modern Notoriety and Taylor - Shoepreme.

Sep 2, 2011


This is the first time in RIF history that someone has ever came in with a shopping cart full of kicks. They even let us have the cart just incase we ever need to transport some shoes, or maybe I'll start selling some edibles out of it. They had a homie that looked exactly like eazy e, like EXACT! Shouts to these dudes below for knowing where to drop off their kicks. BTW we got a lot of NEW ARRIVALS for today, so Click HERE!!!

Sep 1, 2011

Jay Rock l KEY CLUB l SEPT 4th

Check out this new video off of Jay Rocks #FollowMeHome Album titled "CODE RED" feat. Kendrick Lamar. You can also spot AB-SOUL and ScHoolBoyQ reppin that RIF LA #PUSHINGWEIGHT. If you look very closely @ Kendricks kicks, he's rockin some Bruin Supreme (white/red) #FRESH #SUPREME.

Don't miss Jay Rocks official album release party @ the Key Club on September 4th. Get your tickets HERE. Click the Jump for the flyer.

Aug 30, 2011


During the Summer we can expect people from all over the world to come by the shop, people from overseas to people just a few states away, but nonetheless die hard shoeheads. We have this young dude, Kahmar Keyes from Philly who saved his allowance for 2 years just so he can fly out to Los Angeles and hit up all the hot spots and of course he couldn't leave RIF LA out.

Aug 29, 2011


Every couple years theres a new breed of sneaker heads that start their journey into the shoe game, some get over it after a few pairs of shoes, and some stay addicted for LIFE. I remember I started my journey back in 1997, my pops bought me my first pair of jordans from the Crenshaw Swapmeet when I was 11 years old. They were the white/black aj 13s for $30.00, and I felt like the freshest 11 year old kid in 6th grade, not until some dude put me on blast and said they were fake. I should of known they were fake because $30 was too good to be true and the "23" in the bubble literally looked like the "2" and "3" found on your keyboard, but hey i was 11!

Shouts to the young kids below from Pasadena, and Happy Born day to homie on the far right...we see the 3 purrs. I told them, Only the strongest survive in the shoe game...

Aug 25, 2011


99% of the time we post something about music, its usually about our boy Kendrick Lamar or any of the other artists from TDE. Our boy Kendrick just made history last weekend if you haven't heard, he had his biggest SOLD OUT show @ the Music Box where he brought out literally EVERYONE. He brought out Dr Dre and The Game, but he was later surprised by Snoop Dogg, Kurupt, Warren G, Big Sean, Talib Kweli, and Mosdef all on one stage!

Click More to watch video footage of Kendrick getting pass the TORCH.

Aug 24, 2011


I'm pretty sure 99% of our supporters all around the world have a personal Facebook, so please hit our official RIF LA Facebook page and "Like" us. But only click the "Like" button if you truly do! Thank you guys for all the support since day 1, everybody at the shop is putting their heads together to come up with something nice for everyone...so stay tune!

o yea and we post random pictures that were not suppose to on our Facebook ;)
Aug 23, 2011


Do you guys ever wonder why we have the best customer service in Los Angeles, or maybe in the world? Its because here at RIF LA, we all put our egos to the side and understand that nobody wants to be treated like SH!T. Like what do people benefit from making other people feel lower than them? you gain nothing at all. No one gives a f*ck about COOL PEOPLE, its about meeting good people who make you feel welcome when you come in. Oh yea and we all eat medicated cookies to stay positive :) i'm kidding!

maybe carl does lol
Aug 22, 2011


We are blessed to be surrounded by great people, people who we eventually call family or friends, good peoples would be the perfect word. Our good friend zDOUBLEe would fit nicely in that category of family, he gave us the opportunity to be apart of the TANTUM LA revolution, don't act like you don't see all these cats rockin TANTUM bucket hats and pocket tees. We've dropped a handful of RIF LA x TANTUM LA Pocket tees, but just recently we dropped our SERAPE Pocket tees in black, white, navy and finally a color way that is not available to everybody, the grey Serape Pocket tees. If your lucky enough you might be one of the lucky ones who get to purchase this color way! Stay tune for many more pocket tees to drop. #GPHGP ...and thank you for supporting the movement!

Aug 21, 2011


Our good friend Dre better know as Croatianstyle from ebay, was in the building chopping it up and picking up checks. If you don't know him, then you better do some research and learn some shoe game history. I don't know anybody who has more shoes than him, better yet more RARE shoes, so make sure to hit up with twitter or ebay to cop some goodies.

By the way, he's on our side... good peoples helping good peoples.

Aug 17, 2011

Kendrick Lamar via SNOOP DOGG

Watch out for DETOX Freestyle at the end.


Expect a couple RIF LA button pins in your shopping bag the next time you cop yourself a fresh pair of kicks.

don't poke yourself, unless your into that...jk

Aug 15, 2011


Nisei Week is an annual festival celebrating Japanese American culture and history in Little Tokyo. Nisei means 2nd gen in Japanese, describing the first American born Japanese. So at the last day of Nisei Week, they always throw a huge parade right in front of our store, like we literally have front seats every year. The streets start flooding with all kinds of people, of course predominately Japanese, but everyone is together celebrating and just having fun.

Manny made sure to put our benches outside before anyone took our spot.

Aug 11, 2011


Homies ScHoolBoy Q and Kendrick Lamar swung by the shop during after hours to grab some fresh kicks and of course some RIF LA tees to go with that. From the first time I met these dudes, I knew they were gonna blow up from the start. These guys never stop working, from dropping mixtapes and eps, to dropping a gang of videos and doing a bunch of interviews. So AGAIN, stay tune because these guys and the whole TDE Camp about to blow up!

Grab Kendrick Lamars Section.80 off of Itunes! I heard Qs like 22 tracks deep for his next project, so stay tuned for that.

Check out Kendrick Lamar in Amsterdam after the jump.
Aug 9, 2011


We rarely venture out of Little Tokyo, but today MannyFRESH brought up there was a Chipotle somewhere in Downtown LA so we locked up the shop for a quick minute to grab some lunch.

Meet the DTLA Hunting Club