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Dec 30, 2010


For New Years Eve, we will be open from 11:00 AM - 3:00 PM and we will be CLOSED on New Years Day. We just received almost 50 pairs of of new arrivals today, mostly DEADSTOCK kicks, so make sure you check out the website or come by the shop. Remember, its GOODLUCK to be wearing a brand new pair of shoes for New Years Eve!

New Arrivals <-- C L I C K

tons of 10.5-11 sbs...

Dec 29, 2010


This CHILI Loco Moca is probably as rare as a pair of AIR YEEZYs, Aloha Cafe (located on 2nd & Central) only offer it once or twice a month. Good thing they call us when they do have it in, and its a must try if your ever around the area.


This next project that we have in the works is going to be BANANAS! Its taking a lot of time, so we'll be taking snap shots of a few goodies via RIF TUMBLR every week or so. Slow and steady wins this race, FCUK leading.
Dec 28, 2010

#SETBACKS 01/11/11

Heres some footage of MURS, SchoolboyQ, and Kendrick Lamar in the studio listening to some samples from SchoolboyQs upcoming Mixtape titled #SETBACKS which is set to release on 01/11/10. Make sure you grab that on itunes when it drops, you won't be disappointed!

Kendrick stays rockin our PUSHING WEIGHT tee and check out Q rockin our LA CITY LIGHTS tee thats currently SOLD OUT. Bless your closet one day, and come by RIF to pick up some clean tees :)

Dec 27, 2010


We hope everyone had a great Christmas weekend with their family and friends! Hopefully everyone spent it with their family and not at a club or something. Did everybody get what they wanted for Christmas? Maybe a nice pair of kicks?!

Thank you GUY for the Christmas card! shabu shabu when you get back?

Dec 23, 2010


It has been 4 strong years over here @ RIF LA and we don't plan on slowing down anytime soon, more like expanding very soon. If there was one thing we've learn from working @ RIF LA, it was all about GOOD PEOPLE HELPING GOOD PEOPLE. From helping all of our consignment sellers sell their shoes, to helping them find their GRAILS, we've met a lot of GOOD people since day 1.

Our philosophy of Good People Helping Good People ties in to all of our supporters donating shoes to our store so we can help the good less fortunate people of Skidrow Los Angeles, its because of you, they don't need to walk around with holes in their shoes or even walk around barefoot.

So it only made sense to put our Philosophy on our 4 YEAR tee and best believe we'll stick to it forever.

4 YR. Good People Helping Good People tee NOW AVAILABLE. $24.00


Just in time for the holidays, one of our close FAM recently opened FHQ in the City of Cerritos (The old Stacks Record Shop ). This is not your typical clothing shop, its a cross between a BMX/Skate/Shoe/Clothing shop all rolled up in one spot. So if your in the CERRITOS/OC area make sure to stop by the shop and let them know that RIF sent you.

18300 Gridley rd. #B artesia/cerritos CA, 90701

Dec 21, 2010


Its almost that time...the malls are packed, trees are decorated, gifts under the tree...but you know us here at RIF haven't even started our christmas shopping but like we tell everyone... RIF is a one stop shop for everyone.

We have shoes for your wife, husband, kids, girlfriends, boyfriends... if shoes isn't what your looking for we have RIF Goods... Shirts, hats, accessories something to put under that christmas tree or stocking stuffers.

We are in full swing of winter and since we jinxed the LA weather... we are now experiencing non-stop rain, today being the 4th day straight.

A little rain never hurt anyone.

Dec 19, 2010

CurT@!n$ - #KILLER (Mixtape)

Our boy Curt@!n$ just dropped a Mixtape titled #KILLER, make sure you bless your ipod with some dope music. He seems to never fail and this mixtape is probably 1 of my personal favorite this year. Must check out "Gorgeous" and "Godbless".

Download Here : Curt@!n$ - #KILLER
Dec 17, 2010


THANK YOU for choosing RIF LA for your holiday shopping needs. Due to the EXTREMELY

HIGH Volume of online sales and instore traffic, your questions and concerns will best be


Thank you again and have a BLESSED Holiday Season.

Best Regards, RIF LA
Dec 16, 2010


After a late night last night we got to the shop bright and early, as you all probably already know our daily work hours extend from that of the normal 12-7pm shop time. Though the doors open at 12pm (12:15 when Edouche works) we are normally up 10am sharp(if not earlier) having meetings, checking orders, answering emails and prepping the shop for the days festivities.

Here's a rare glimpse of RIF's very own Manny fresh bright and early in the morning. Don't be alarmed that's how Manny looks all day long.

Did we mention Manny doesn't drink coffee, instead for his caffeine fix he downs a couple cans of GRAPE Fanta.

Dec 15, 2010


Thank you again for all your patience during the web shop delay from the past 2 days. We appreciate the understanding and kind emails regarding orders and shoes currently in the shop, Edouche was scared. As you all know we are currently under-going major changes not only in store but online and yesterdays setback was a small hurdle in the long race to the TOP.

Although our site was down, it didn't stop many of you from coming down/ buying sneakers/and dropping off consignment and because of that we thank you. Here's what's been going on at RIF...

Bright and early our boy(wants to remain anonymous), who owns one of the biggest sneaker/clothing spots in Socal came through and not only shinned on us with his KOBE VI's but his latest pickup.

Dec 14, 2010


Yesterday morning, during our planned maintenance/upgrade session a small issue arose. This brought down our network, our engineers are working hard to bring back OUR site and have all your shoes and the shoes you are hunting for back online.

Keeping up with the growth of RIF has presented more work then our small team was prepared for with traffic streaming in the THOUSANDS... RIF LA is determined to bring OUR site back with a faster/more updated interface. WE cannot apologize enough for this minor setback. Please be patient... and like our staff in-store works relentlessly for your consignment/customer service needs, so do our network engineers in bringing OUR web-shop back. best regards, RIF
Dec 13, 2010


RIF.LA webshop is currently down for updates. We apologize for any inconvenience that this may have cause your shopping experience and pending questions.

Please be patient, the webshop will be fully functional very soon.

best regards

RIF Staff
Dec 10, 2010


HAJIME from Kicks Lab JAPAN flew down for a couple weeks stay to take care of some necessary sneaker business for the store. 75% of what goes on in the sneaker scene happens behind the scenes and overseas, so who ever has a store overseas always has the upper hand ..shouts to our store in Japan, LA AVENUE :). If you've been around the sneaker scene for a while then you might notice Hajime because he used to work @ Greyone yearssssss ago.


Manny, Kelly, and I decided to go to Nike Sportswear's "LA Destroyer" event which coincides with Downtown LA's Art Walk every second Thursday of the month(?). So Nike doing an art show? And yes, they did.

Here's the list of people that participated for "LA Destroyers" campaign.

Dec 9, 2010


Today was like any typical Thursday BUSY as normal...but what makes today more special is it MARKED a mile stone in RIF History. 4 Years...and counting...thank you all that passed by the shop, dropped off gifts and congratulated us, chopped it up and reminisced about the "good 'ol days"

Thank you all that supported us throughout the years... new and old friends and rest assure there's more GOOD DAYS to come.

This was a RIF first. The homie Alexander and his Lady Johanne came through and dropped of a Tres Leche Cake with warm tidings to match. What makes this even more crazy is that its BOTH their birthdays.

Thanks again guys for the CAKE and Happy Birthday to you two.

Dec 8, 2010


Mr. Ziga zhao finally got a 2nd pair of TIFFANYS after he bought his very first pair about 3 years ago. Satisfied customers always come back. Thumbs up?

Dec 7, 2010


Whats all this I've been hearing about a McRIB?!? Ya'll don't know about the McRIF, freshly made in the back by RIFs very own, MannyFRESH.


PURP & YELLOW Nation STAND UP! Big shouts to the LA LEAKERS for making this project happen and they get Wiz Khalifa on the hook saying "PURP & Yellow". Download HERE.

They should of had Skeme and DOM on this track though!

Dec 5, 2010


RIF takes pride in helping the community and as the Holiday season is in full swing its always nice to see individuals that come into the shop and instead of buying shoes( which is always good) bring them in for donations to the needy of SKID ROW.

Leading by example.

Dec 2, 2010


Today was one of those days that blewww past. As soon as we opened the shop it already felt like it was time to close. Sometimes 24 hours isn't enough time don't you think?

Our BOY Jason and his Son LIL' Gucci came through the shop, what makes this photo interesting is that he's rocking more than $300.00 in clothing. Ranging from Supreme, Bape to J's.

Lil Gucci definitely Shining on us( with an ice grill-to match) we needa step our clothing game up. SMH

Good to see you J.


Dec 1, 2010


Wednesdays are ALWAYS our favorite days here at RIF. Although its busy as usual, the madness from the weekend and early week comes to a slow halt towards the end of the evening...
Nov 29, 2010


If you ever step into the walls of RIF, you know we stay bumpin 2 of our favorite artists/supporters all day, Kendrick Lamar n SchoolboyQ. The whole TDE camp is definitely doin big things and we're always glad to be a part of the movement.

Nov 25, 2010


We will be having a small BLACK FRIDAY SALE where only a selected 250 pairs will be discounted and will only be available INSTORE. We will be opening @ 12:00 PM, so that gives you time to hit up all the other BLACK FRIDAY SALES. There are a few guidelines to follow so that you can be eligible to purchase something from our BLACK FRIDAY SALE(see details below).

We honestly can't say we have something for everyone, but we will update only 150 pairs onto the website for the 25TH to give you an idea what will be in the store, and the rest of the 100 pairs will be left for your imagination. Shoes will be backed to original price on Saturday.

This is a FIRST COME, FIRST SERVE basis. Please read the details below so you can be eligible and more informed about our BLACK FRIDAY SALE.

Please read carefully:

1. BLACK FRIDAY items will be CASH ONLY (plus TAX).

2. We will be limiting 3 pairs per customer and we will be letting 5 people in at a time.

3. For items over $100.00, it will be mandatory to purchase 1 RIF LA t-shirt @ regular price ($24.00).


We really do meet a lot of great people at the shop and we are THANKFUL for all of you. Our good friend Ping, who's one of Manny Pacquiao's personal photographers, dropped by and surprised us with a personal gift for the shop. He blessed us with a photograph of Manny Pacquiao that he had personally autographed to RIF LA and another photograph that he personally took during the fight in Dallas against Antonio Margarito.

Nov 22, 2010


Our good friend from Nike decided to give us an early Christmas gift. An un-released AF1 "Lakers" Sample. 1 of 1 sample.

A perfect match for our Nike Dunk Hi Laker SB Sample.

Covered in Laker inspired colors and a FELT Nike Swoosh makes this shoe one of our favorite AF1's to date.


You ever wonder what deals pop up at the shop on a everyday basis? Well most of the time, DEALS OF THE DAYS only last a few minutes in our store and all of a sudden its gone from our web shop. So don't blame us for items being SOLD, blame those shoe heads who stay updated on our website and make sure to sniper all the good deals.

Heres a few DEALS that slipped away from A LOT of peoples hands, first come, first serve!

Nov 18, 2010


We here at RIF not only try our best to give the best customer service/prices out there, but we also try our best to help the less fortunate of Los Angeles. If you dont remember we are accepting shoes DAILY for donations to for the needy of LA. So please feel free to come by the shop and drop off shoes OR cloths that you no longer have no need for, we'll take care of the rest.

Leading by example, thanks again brotha. Dope ARCH tee btw.


A good friend of ours dropped off 51 pairs from his personal collection, mostly worn just a few times and its MOSTLY sbs with just a few other randoms. All priced very reasonable and they are moving too fast, so if your a size 10, then stop by ASAPs or Click HERE.

Nov 17, 2010


Changing up the display cases everyday, pick up some RIF lighters, maybe a pair of OG Stussy Blazers, what the hell..how about some WHAT THE DUNKS!?

Nov 16, 2010



The closer we get to December, the more shoes we get FLOODED with everyday from our loyal consignment sellers and who doesn't need a little extra money for the Holidays? We've been getting a good consistent 40+ pairs a day from all types of shoe collectors, you got your basketball shoe collectors to your nike sb fanatics, etc.

Nov 15, 2010
Nov 12, 2010

TIRON - 1NE (Video)

Check out Tirons latest video " 1NE "(Directed By Jerome D) off his MSTRD Mixtape, probably one of my favorite tracks off that tape. If you ain't PUSHING WEIGHT, you ain't doing nothin!, support real music.
Nov 10, 2010


RIO from LA AVENUE is back again and it looks like he'll be coming almost every month and eventually HEFFEs gonna be going to Japan every month very soon. We PUSHING WEIGHT from TOKYO to LOS ANGELES.


Nov 7, 2010


While were waiting for the blog layout to be fully get up and running we thought it would be good to continue our daily blogging instead of waiting. Our friends below came down to Los Angeles to finish up celebrating the San Francisco Giants huge win! These guys make their way down about every 2-3 months just to cop some fresh kicks. They said, "Maybe 1 day Dodgers, 1 day.."

These guys below were being real loud & obnoxious bringing in their goodies for consignment :)

Nov 3, 2010


OUR BLOG will temporarily down for 48 Hours due to some minor upgrades.

Thank you again for all your support and we'll see you in a FEW Hours.

best regards and respect,

Nov 2, 2010


It was a fun filled Halloween weekend. Met some new customers and old friends.
Our good friend Jon came through today and made sure to purchase a TEE.
Good to see you Jon.



check out one our homies DRESIZZLE chillin at the Old GREYONE
Nov 1, 2010


Once a month, Team 334A goes out and have dinner together. Or at least to hang out.
We decided to go to Applebee's in Alhambra where Carl used to live.

Jello brain!

Murad - 005 W)Taps x Vans Chukka.
Me - Supreme x Nike Sb Bruin.

Applebee's 2 for $20.
Hmm, that's a good deal!

We basically paired up into 2 for the 2 for $20 deal.
Manny & Paula.

Carl & Juan.

Me & Murad.
Way too serious...

(No, we are not related/brothers. Just wore almost the same clothes, but same brands. Haha.)

Getting our orders down.
Still wondering what's our waitress's costume. Haha.

Oh yeah, our waitress got this weird idea of how she could identify which drinks are diet and regular soda by putting 2 straws to mark it as "diet" soda and 1 straw for regular.
Kind of clever though. Haha.


While waiting for the appetizers, we played the "basketball" game to keep us occupied.

Manny & Paula got Mozzarella sticks.
Murad, Carl, Juan and I got x 2 Boneless Buffalo Wings.

Paula is eating her mozzarella sticks with a fork.
"Oh you fancy huh?" Haha.

Murad's plate - Provolone Stuffed Meatballs with Fettuccine.

My plate - 7 oz. House Sirloin with Mashed potatoes & Onion Rings.
And I got a garlic bread stick for some reason. Haha.

Juan's bowl - Three-Cheese Chicken Penne.

Manny's bowl - Three-Cheese Chicken Penne.

Paula's bowl - Three-Cheese Chicken Penne.

Carl's basket - Chicken Tenders Basket.

Having a chat.

Heading back to the parking lot...

Saying farewells until next time.

And then...
Murad gets sandwiched. Haha. Well, Murad likes it rough though. Haha.

Juan gives it a "2-thumbs up" & Manny is super happy. Murad is acting like he didn't enjoyed being sandwiched. Carl is just surprised after what just happened. Haha.

Manny mobile.

Last thing, spotted a DeLorean parked inside the parking structure (the one by RIF).
Hmm, whose DeLorean is this?