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Feb 27, 2011


The RIF LA Crew would like to wish JuanEATS a Happy 16th Birthday and ofcourse many more to come. 2 more years we can hit the strip club! Since it was his birthday, we had the homie J Cole come down and surprise him.

Juan lookin a lil nervous!
Feb 24, 2011

Sneaker Heads Dream Cake

You ever sit and wonder what kind of cake you would have for your wedding or birthday? Actually, I'm pretty sure most people don't do that, but I came across this beautiful cake that would be perfect for any sneaker head. Peep what shoe it is after the jump!


This is where the playing stops (well not all) and serious talks about the future of RIF LA and LA. Ave Tokyo( if you didnt know its our other shop in Japan) begin. It was not only a complete change in weather from the P.I. but overall lifestyle and interpersonal contact amougnst friends and strangers. Having such drastic changes in setting and cultural identity made this TRIP one of my best and most memorable . The fashion, people, attitude, and overall culture can NOT be duplicated by any other country in the world. Where tread and popular sub-culture might last a few months, sneakers have ALWAYS been a well regarded sub- culture which will transcend generations to come.

Words can not describe this journey so I'll let the pictures describe my story. Enjoy.
Feb 23, 2011

Schoolboy Q Ft Jhene Aiko - FANTASY

Check out Schoolboy Qs newest video for F A N T A SY Ft Jhene Aiko and make sure to check out his show March 11 at the Key Club, peep the flyer after the jump.
Feb 22, 2011


We would like to wish Crunchy Carl Happy Birthday from the whole RIF.LA 334A Fam! Make sure to greet Carl if you see him this week.
Feb 20, 2011


Kobe Bryant made history this past Saturday to be the first athlete to have his hands and feet imprinted at the Grauman Chinese Theater. You see those Kobe VI 3D's?!


Just in time for this week-ends NBA ALL-STAR festivities,We here at RIF is releasing our EAST and WEST All-Star TEE.

No matter what side you represent RIF has you covered... make sure to pick one of these TEE's up.

Feb 19, 2011


What up folks, I know I’m a little tardy with this so here it goes. As I’m writing this the Grammys are on and if Kanye doesn’t get album of the year then something is definitely wrong and Kanye should definitely get up on stage for another one of his famous tantrums. Actually Arcade Fire got the Grammy which should have gone to Yezzy but I was happy that Muse got rock album of the year and now that I’m reading who was nominated for the most part Kanye wasn’t even in the running for best album which means that as usual The Grammys are out of touch with what most of us are listening to, but congrats to Muse, Eminem, Jay-Z, and The Black Keys who all had good music last year and got awards. You heard Em signed Slaughterhouse and Yelawolf. I can’t wait to see the Slaughterhouse/Eminem project which should be coming soon. To whet your appetite Royce, Crook, Ortiz, and Joey just released an EP that’s pretty sick. Other albums that my mouth is watering for is Watch The Throne which is the Jay-Z/Kanye project, of course Kendrick Lamar’s debut (can we get a Black Hippy album?), Lupe Fiasco’s Lasers, J-Cole’s debut, and of course Detox. Now on to the sneakers, as you know the All Star Game is this weekend and there are a gang of kicks coming out in honor of it including 3 Kobe 6s and several Hyperfuses. At the same time Nike is also dropping 4 Black History joints this month which are an Air Force 1, Air Jordan 3, Kobe 6, and a pair of Converse and if that wasn’t enough the Black Playoff Jordan 13s are also dropping this month. Man it seems like Nike wants all of our money this month and that’s not to mention the Bin 23 Jordan 5s that are also dropping. As far as the comics are going Marvel is building up to this summer’s mega-event Fear Itself and DC is pumping Flashpoint as well as War of The Green Lanterns. Hopefully DC will finally wrap up their Brightest Day storyline and Marvel stops with the Vampires. Anyway I’m out, see you next time.


3M Flawless Wallace

Feb 17, 2011
Feb 15, 2011

Like Brother Like Sister

I saw this picture floating around the internet blogs/tumblrs, little do people know, this is my little sister. I made sure she was laced up in OG kicks since she was little till now and I remember she even learned how to say "SHOES" right after she learned how to say "MAMA".

Feb 13, 2011


Its been crazy busy at the shop lately, looks like people have been taking advantage of their tax returns and getting it expedited!

Feb 12, 2011


Since we've been having some perfect Los Angeles weather in DTLA/Little Tokyo, I had to break out this unreleased sample TANTUM Bucket Hat (Chocolate Chip Desert Camo) to go along with our sample RIF Pocket tee (only for our 334A crew).

Shouts to the good peoples over @ Tantum Los Angeles!

Only made in Los Angeles....stay tune.....

Feb 11, 2011


While were out here in Los Angeles never not working, Edouche is still in Philippines enjoying the empty beaches of Boracay. Follow him on RIF's TUMBLR.
Feb 9, 2011


We just received a large amount of consignment today, mixture of EVERYTHING, so don't be a MannYANKEE and sleep!
Click HERE for 61 pairs!

this might be YOU!
Feb 7, 2011


We've been having some bomb weather out in Los Angeles, California, well specifically Little Tokyo Town. Good day to break out some air max 1s and just chill.

Feb 5, 2011


RIF Crewnecks now available...


Every hard worker deserves time off, but only Edouche can hit the motherland, then hit up Japan and then go back to the motherland. Eds currently in Manila, Philippines enjoying the relaxation and hot weather.

Here edouche riding the tricycle around Manila...

Here he is with his familia watching some cock fighting!

Ed even found time to run a marathon with PACMAN himself...

Here he is saving a hippo in Boracay, Philippines.

Next chapter will be pictures of him running around TOKYO, Japan.
Feb 4, 2011

Schoolboy Q - Druggs W/Hoes F. ABSOUL

School Boy Q ft Ab-Soul "Druggys Wit Hoes" (Official Video) from Ramses Perryman on Vimeo.

SchoolboyQ has a show 03/11 @ the Key Club so make sure to come out for that because we'll definitely be there. Peep the Good People Helping Good People in the video, shouts to Q!

Feb 2, 2011


Recently I've been rockin my OriginalFake Current 90s in the store and they have to be one of the most comfortable shoes I've ever owned....and they look FRESH! The homie DRE came down and happen to be rockin his pair, great minds think alike?

Feb 1, 2011


The Rej3ctz been coming down to RIF LA for a minute now, even before they were doing their Cat Daddy. Back in the day, I was actually bailing the dudes out for their kicks and even did a few trades for some jays with em. Real down to earth dudes and they are hilarious!