RIFs official pen holder. Would you rather get your hair done for $400.00 or own a pair of DEADSTOCK 94' Retro AJ 1s size 5.5Y? HAHA! At least your hair looks nice!
Some new arrivals for today. Theres some GOOD deals in there.
Super Crew was down in LA shooting their upcoming Pepsi commercial, came down to RIF LA right after and picked up some kicks. Check out their website when you have time. click HERE.
They said I can be the 6th member!!
WTF?!? JORDAN BRAND!
Can you guys come out with something I'll actually love wearing. First, I don't know who gets to choose what colorways are coming out, but ya'll been coming out with some hot garbage.
Our boys from BELMONT HIGH came through, to our surprise they skipped school to attend a protest against California's plan to CUT teachers and health care wages.
California is currently in 15 billion dollar debt and what better way to bail California out by cutting teachers, increasing highschool class size from avg.30 students to 50 and firing over 500 substitute teachers. STOOPS.
FUCK THAT.
LIMITED to only 30 PIECES
Our friend, former skidrow bum, Andre, whos been homeless now for about 10 years spent all 10 years chillen in Little Tokyo, Downtown Los Angeles. He was actually the first person I met while working at RIF LA, and I'd see him every single day I worked. Eventually I started hooking him up with shoes, tees, mula, etc, so I said "what else is their to give our homie ANDRE"?
So for our " 2 YEAR ", we decided to put him on a shirt, representing RIF's 2 YEAR ANNIVERSARY. We even got him wearing the infamous "buying fake shoes support terrorism" tee, throwing 2 fingers up. If your free this Saturday, swing by and pick up a shirt.
TAG PRICE will ONLY be $20.00
RIF would like to thank all of our supporters for helping us accomplish 2 YEARS!!!
We've been receiving a huge amount of consignment in the past few days and let me tell you, IM SWAMPED! The website will be updated tomorrow, about 50 + pairs or so.
So we haven't seen our SUPER-INTERN Jake in about a month. He totally disappeared and no-where to be seen. So this afternoon we are pleasantly surprsied when he came riding into the shop. So it seems as if he's on the grind with school and his new romantic interest.
peep the pics.
the one and only, Little Tokyo Heartthrob. Jake Sizzle
Ms. Sizzle...Ladies please no more emails regarding Jake and when he's coming to work.
His and Hers track bikes.
Happily ever after, seen you in another month Jake!
Found time to make it out to Dunkxchange, im getting old because these kids are getting younger. Thanks to Gary and Curtis for always holding it down for socal. The pictures are in no particular order, feel free to steal the pictures if you find yourself.
J HU$TLE came down to see if he can hustle us, and he sure tried. Iv'e known this cat during the "Heavy Hitters" days, even before all these new consignment shops started popping up. He sells anything, from PS3s to GUCCI shades. You can catch him at the escalators in the Beverly Center, he said thats the "HOT SPOT".
SPITZ right next to American Apparel, 30 steps away from RIF LA.
Sweet potato fries = CR@CK
ian came through today to show us his new lip for his ride
tyga from JB Salamanca on Vimeo.
Our boy tYGA came through for a photoshoot done by Matt P. You gotta go hard when you representing Los Angeles. While we were doing the shoot, TYGA had us playing his iPHONE in the store, and let me tell you, your gonna start hearing his REAL shit in a couple months.
RIF l LITTLE TOKYO l LOS ANGELES : 334 A tees available this Saturday.
Coming out in black/white, white/black, and grey/black. Very limited quantities.
Support the movement.
Happy MLK day everybody! No school, no work, o wait, we were open today. Can't survive in life if your lazy!
Our boys from VILLANY PRODUCT came down to show some MLK love, HAHA, jk! Just kicked back and talked about streetwear/sneaker polictics. They'll be pushing hard in 2009 so definitely watch out for them.. dont sleep!
So it has been a minute since a LEGIT street wear brand has made its way to the boulevard.
Today streetwear consists of radiant pastel colored flannels, shirts marked with logos and corny ideas that the consumer cannot relate to nor understand. This look not only give us migraines and pollutes the streets with random colorful nonsense but gives the consumer a false entitlement of "cool kid/rude boy" status.
Certain brands have always stayed true to simplistic design and detail driven ideal( NBHD, VIS, TAPS) We are starting to notice the trend of simplicity and basics. ARCHRIVAL is one of the very few US brands that has ALWAYS stayed true to the simple ideal of detail and base color, straying aware from trend and remained true to basic street lifestyle.
So Today we payed a visit to our boys Across the Street at ARCHRIVAL. The PREMIER streetwear boutique of Downtown LA. To our surprise they just received their signature cut and sewn and without a doubt they came CORRECT.
Here's a sneak peek: we just might have to retire our NBHD/TAPS and kick it up a notch.
PEEP the 3/4th button-up mock neck.
Hooded Flannel Basic Red/black like its suppose to be, non of that turquoise/purple ladyboy steez ...get the F outta here with that. (peep the satin lining, staying classy LA)
Lightweight bomber. TOO fucken fresh.! Heavy enough for Cali winter nights but light enough for year round Cali 70Degree weather.(peep the detail)
Archrival Classic Oxford. Leave your $350.00 Visvim Oxford at home. This SHITS on any OXFORD period. Pictures do this NO justice(TOO MUCH DETAIL). SO dope that you can rock this with your jump-off Saturday night at the club, then wake up and rock the same shirt to Church the next morning, and God wont even be mad at you...TOO fucken fresh.
A Twist on your favorite black hoodie. Simple classic silloute with an ARCHRIVAL TWIST. Oversized neckclosure to hide all those hickies you WILL be getting from all the ladies. Satin lining to keep it classy with buttons and details that you will NOT see on any other black hoody.
Give your Helmut Lang, B.Son hoodies to your babies mama. Step it up.
We had another music video @ RIF today. My boy MARK-O came down with his team, and of course you can't forget the video chicks.
Songs called " Check Out My Swag "
We'll update the blog with the final video once its done. 
If you happen to see Ed, greet his young @ss, HAPPY BIRTHDAY! His birthday was yesterday, but ofcourse he was off, so I made sure to wear the shirt I made today because I knew he was coming in.
Can someone guess how old Ed is? Winner can pick up a shirt @ RIF LA.
Our boy Ricky Jones, from United States Misson, came down to pick up his monthly sneaker donations. So if anyone has any, and I mean, ANY shoes they want to donate, please bring them in and we'll put them aside for our boy Ricky.
We just received a lot of jordans between size 10-10.5, don't sleep ya'll because these will be gone soon.
Im feeling BRED today.
Finally got my first day off for 2009, dam it feels good. Take care of a few errands, clean the house, ate bomb crepes, and I end my night watching " SEVEN POUNDS "(thanks mikey), might become the best movie for 2009! This is also the best bootleg I have ever seen.
YOJI, DARREN and their boy (from Miami Ink) swung down to pick up some kicks. Sat down and agreed on trading shoes out for tattoos.
Also thank you to RALPH wiggums!
We were featured in the last Rime Magazine, so pick it up @ your local Los Angeles boutique for FREE! Nothing is better than free. Even though they did spell RIF wrong, its all good, thanks guys!
Took a few shots of my favorite pages. ENJOY !
Not just meet ups, but we also hold monthly ISS SUMMITS!
and this DUDE too! Go Lakers! Thanks for the support!
