SENOR.

Gratification is one of LIFES goals/guilty pleasures. Its part of human nature to satisfy needs and wants. (though selfish at times) Here at RIF many of our customers including ourselves have THAT gratifying feeling when we finally acquire our sneaker Grails or that Nike release that was SOLD OUT. Sometimes our gratification comes with a sale of a sneaker. Whatever it maybe, at times our gratification is selfish.

Its SAD that we find our contentment with this materialism and our fetishes at times overshadow whats sincerely important in our lives.  Relationships.

At the end of the day when we shut RIF's doors we sometimes neglect whats genuinely meaningful, our bonds. And when at home continue to fill contentment with latest news of a sneaker release or whats playing on netflix.

HERE at RIF its unanimous that one of the MOST Gratifying parts of our work hours are the RELATIONSHIPS/BONDS we make with YOU our supporters and MOST importantly relationships with friends and family.

The Homie CARLOS has been a supporter since day one and is one of the friendships thats more meaningful than any Retro Retro of the Retro Release.

Thank you for the PIES bro. Appreciate you.

BlueBerry PIE

And a NICE and Warm Pecan Pie that Manny Fingered.

Speaking of Relationships, we formed a CLOSE working bond with Jarritos Soda Company, They deliver BI-Weekly and Always Deliver with the SAME Mexican Wrestler.  

VIVA LOS Jarritos.

Thank you Señor.

Manny wasted NO TIME and double Fisted the Orange Flavored Sugar Water and FINISHED both bottles with the power of ZEUS.

Come BY and GET ONE FREE of Charge!

and IF you DRINK SODA its Jarritos OR NOTHING.

The HOMIEs over at ROSEWOOD Barber SHOP shipped us some T-SHIRT GOODNESS.

Thank you again guys we appreciate the LOVE.

Here at RIF its fair to say that though many of US share the same gratification with our friendship and relationship, with RIF being a shoe store its interesting to see different examples of personal sneaker contentment.

The homie NIMA finds his gratification buying some Creative Recreation Sneakers...opps I mean Gucci HI's

Others find their gratification with VINTAGE Nike heat. @worldfamousufb

some find it with a leisurely pair of VANS

The Homie MIKE with a "ahead of its time" Nike Spideron. TOO DOPE

ALL different TASTE, ALL content with their purchase.

All in All, The premise of happiness and gratification should not only be fulfilled for yourself but given in return.

Stay TUNED, NEXT TIME Manny wrestles The Jarritos Mexican Wrestler.

duo.

Living in southern california an automobile is not only the most convient way to get around but a necessity in our daily lives. Though Southern California is expanding its public transportation system, we are decades away from our advanced counter parts in Tokyo and New York.

There are benefits and drawbacks with owning a vehicle but its part of being a Los Angelino. 

Without automobiles in Southern California, where would the birth of Low Riders come from, where would tuned up exports illegally race, and what would WEST Coast Hip-Hop be loosely based off of, without joy riding and car stunting?

Cars in So. CAL is a right of passage for anyone turning the legal age, it not only expresses us individually but a times serves a quiet realm for us to think/relax and enjoy the great CALI weather while cruising down the BLVD ,THAT...is what public transportation will never have.

There are some of us here at RIF that take pride in automobiles more specifically "Handles" Tapley. He entered into the "right of passage" a few months ago and wasted NO time aquiring an automobile and even saved up his lunch money to buy new shoes for the WHIP.

"He's riding around and gettin it" for a high school student not bad for his first car.

He calls his whip the "silver soda" quenching all the THIRST of those high school ladies. GET it HANDLES.

Although the  STANCE of his rims is meer baby steps to the RIMs shown on the Left, its a START.

What Murad thought of his CAR, play nice boys.

The BEST part of "Handles" being able to DRIVE now 

(keep in MIND we've know him since he was in the 7th Grade) is that now he can go outside of Little Tokyo to Pick up our lunch.

Sticky BUMPS air freshener, aww the youth of today.

Handles wasted no Time, he made sure to deck out his CAR with an ILLEST decal, he STAYS supporting little TOKYO. PEEP our neighbors ILLEST. site here.

Murad was nice enough to take a JOY Ride with Handles, to pick up our LUNCH and took a few pics around DownTOWN. 72 Degrees clear skys. THIS is LIFE in LA.

Being in HIGHSCHOOL, BAPE anything is COOL, too bad he can only afford an IPHONE case. AGAIN its a start, what brands were you REPPING in HIGHSCHOOL?

ATLAST, the DESTINATION.

JUNK FOOD.

Rarely do we get to experience this delicacy. HEALTHY Japanese food in little tokyo is over-rated.

What handles WORE today. GOOD TASTE for a youngin

Taking a STANDING up Nap before the trek back to shop. Its hard having to MOP, FIX all the SHOEs, CLEAN, answer ALL phone calls while having to simultaneously help all instore customers.

This KID is going FAR.

Illest Represent.

Murad decided to splurge on the JUNK FOOD Goodness. GUESS who had to PAY?

SMH.

TIME is money here at RIF. And Murad and HANDLES wasted ALOT of BOTH.

WE will be back "FARMER BOYZ".

Murad's such a sneaker head, WORKING at a SNEAKER SHOP you would think he would at least show "Handles" a good example. BUT i guess after 2 years working at a SNEAKER shop you get a little tired at TIMES.

VANS OLD SCHOOL.

GOAL ACCOMPLISHED.

THANK YOU "HANDLES" for Driving we appreciate you and thanks MURAD for suggesting JUNK FOOD our health appreciates you also.

When Murad and Handles got back to the shop with the GOODIES they were greeted by our Favorite DUO.

@THEE_SMA and @Qualmes. We've  known these TWO for years and have grown a mutual friendship and they have ALWAYS been fun and RECKLESS... Stuntmen*

These 2 are the original WILDBOYZ follow their INSTAGRAM for some of the most INCAUTIOUS, NEGLIGENT, and IMPRUDENT behavior ever seen and have some laughs while your at it.

GOOD to see you BROS. HAHA Drinks on me next time.

Smile your ON CAMERA.

"NO more PICS," Handles" "I'm bout to knock you out BREH" - Qualmes

"you don't want non HANDLES, back off" -Thee_SMA

"...but they told me I had to take pics of you two" - HANDLES

What the DUO. Wore Today. 

CALI DUNKS for a GORGEOUS Cali DAY

@thee_SMA some HIGH-END Italian "Jonts". YUP thats the NAME they gave Handles when he asked him.

Right when the DUO exited the building and we were about to FINALLY get our JUNK FOOD CONSUMPTION ON the HOMIE MIKE came thru and BLESSED us as USUAL with HEALTHY GOODNESS from a RESTAURANT he works at.

PACIFIC DINING CAR here in DTLA. MUST HAVE and a personal FAV. Click HERE.

You might remember it from the movie "Training Day" best part they are open 24 HOURS!

STEP up your LATE NIGHT EATS GAME.


DENNY's? are you in Highschool/College STILL?


"Actually yea.."-Manny


"Dude $30.00 Salads, thats more than you pay me a day" -Murad


"its all about IHOP F&*K Denny's"- Carl


"I have a 9 o'clock curfew"- Handles

THE HEALTH GODS were watching US and didn't want us to EAT ALL that JUNK food that "Handles" and MURAD so DEDICATEDLY picked up.

THANK YOU AGAIN MIKE. #BLESSED #GPHGP

  Stay TUNED, NEXT TIME Handles DRIVEs to TJ Mexico For some Mexican FOOD.

Cheese.

In any culture sports bring in a sense of commeradery with those sharing the same team. Their victories and defeats are not only felt and shared with those who share the same uniform but to 99% of the fans who probably never met the players of the team themselves. Sports bring together as well as divide friends,  towns, states and countries at time.

Us here at RIF are no exception. We are ALL Hardcore Lakers/Kobe fans and for a long time shared the same sentiment/ignance for Lebron.. "Lebron's a B*&CH".

So needless to say when Lebron and Heat moved forward to the NBA Championships we felt it as an obligation to ROOT for a TEAM that DEFEATED our Beloved LAKE SHOW. huh?

Now that the Championship has been Earned by the HEAT, we here at RIF realized that the maturity, dedication, and CLASS the HEAT portrayed during the FINALS, gave limelight to Lebrons character, athleticism, and overall mark on NBA as being one of the greatest.

IF can judge a person by the sneakers they wear 

then I guess Lebron is OK when he was wearing these LEBRON 2's 

IF you judge him from wearing these Lebron 9 Galaxies, then HE's champion.

Regardless of the HEAT WIN. People Feel its KOBE ALL DAY EVERYDAY.

 For Others, Its MIKE FORVER.

MURAD thinks so.

The COUPLE that ordered these shoes online think so.

FOR CHAZ its AJ 

OTHERs FEEL MELO is next in line.

  MOST are INDIFFERENT.

Regardless of the TEAM you REP, and the players you support. At the end of the DAY its only a GAME. Hate/ Anger shouldn't stem from team preference, the commeradery/excitement that these sports bring to our sometimes boring lives is whats significant.

Needless to SAY at RIF we have any and ALL players signature shoes for your pleasure.

www.rif.la

It always nice to see individuals share to those that they support. Many people have the "take all" attitude and unfortunately less have the GIVING attitude. 

The HOMIE @coach_Payne and his Lady @veronikaespinosa are one of the few who give and rarely take, its too bad that MANNY ate half of those DONUTS.

The good people over at FRANK MAG always GIVE us the LATEST issues of their MAGS, make your way to RIF for your FREE COPY.

@_CEASE also dropped off a healthy supply of KIMMY KICKS 2012 Calendar. Pick one UP FREE of charge while supplies last.

 When thinking of sneakers many of us that COLLECT view sneakers not only as a necessity for our daily lives but as pieces of ART. When friends/ Family see our FOOTLOCKER sized stacks of sneakers pouring out of the closets and onto our normal living spaces they sometimes question the normalcy of our spending habits...and WHAT do all of us tell them?

Its ART in a FORM of a sneaker, "can't you see?"

These DUNK HI SB MOCA are no exception to the saying ART is SHOES.

80%  of the materials that make up this Nike DUNK is COMPLETE PAPER, I'm sure they aren't wearable and will make a perfect addition to those YEEZY 2s that are chilling in your closets never to be worn.

Speaking of GIVING, there are unfortunatly THOSE that TAKE. 

With this BEAUTY(as well as Mannys Burner in his TRUNK) that will never happen.

The best part we can view from the comfort of our own homes.

Say CHEESE.

Im sure EVERYONE has had an earful of the Y2. Ok Ok we get it.

But when the HOMIE Jason came through with the EAST COAST exclusive "black jonts" 

We ALL TURNED our neck. Look at the GLOW. SMH 

 

Manny WAS SHOOK. 

The ROBERT aka An-HEL couldn't believe his eyes on the Y2 glowing capability.

"handles" Tapley didn't even know what shoe that was. SMH NEWB.

With every second rendition, theres ALWAYS a part 1

The HOMIE NIMA breaking these ancient things out. 

Y1

The Homie "An-Hel" Felt dis-respected and walked out after seeing that.

Sorry bro.

Stay Tuned for this week. HEAT ON HEAT.