wasn't hungry.

It wasn't until recent years that the popularity of sneaker technology and non retros started becoming the "go-to" purchase.  Other than a brands Retro Line and Nike's Jordan line. Sneaker Technology in the past has taken a back seat to retros i.e.. Dunk, shell toes, Classic Basketball shoes.

Nike as well as its main competitors have made a stride in introducing technologically advanced footwear and recently has hit the reseller and consumer main stream. 

The Nike Flyknit is a prime example of a NIKE technologically advanced shoe that has hit the reseller and consumer main stream. Nothing like a retro, you have to respect the silhouette and color variances in this particular model.

Not to mention in comfortability. (well not really) its still cool though.

FLY-Knits are the go to at the SHOP.

Its funny to think that NIKE SB used to command prices close to the $1000.00 range. 

This Particular recently released 3m Dunk Hi would have been an instant HIT, in 2004.  Easily 300+

Us sneaker heads finally wised up and started buying Lebron X for $300.00 SMH.

Cold weather in FULL effect. Its nice to see "boots" with un-matched comfort and style.

Might have to buy a pair for "rain shoes".

Un-released samples. Take your pic.

With Nike RETRO SB ie. Dunks having a slow sales year. You can't be mad at NIKE SB's attempt to peep its head into "retro" inspired, technologically advanced models.

COPP or NOT?

The homie CARL always SHOWing premium "gold medal" service. 

"RIF LA, Always at your service." 

IF you haven't met MURAD, you better get used to him...He will be RIF LA's NEW Clothing SHOP manager.

He came a LONG way from wearing URBAN Outfitter TEE'S and OLD Navy Jeans.

CONGRATS MURAD.

Sometimes, the most minimal things are the most important.

Don't some KIDS. IT'LL Kill.

The homie . A-TOWN blessing the SHOP'S phone with a CAMERA, perfect for our artistic Instagram needs.

If your not Follow RIF LA instagram, make sure to follow us @RIFLOSANGELES

Thanks again A-Town, Make sure to FOLLOW him @dsdaily_

Andre "The BUM" (he likes being called that) signing an AUTOGRAPH on our limited edition "Andre TEE".

Manny Has his HALLOWEEN planned. Monster Massive anyone?

One of the MOST Beautiful shoes that ever came through RIF DOORS. Not only because of its RARITY.

The color palette used on these particular sneakers is SECOND to NONE.

Hope you enjoy them MR. LEW.

Re-UP on RIF LA Snap Backs. Get them while they last.

If you have been living under a ROCK for the past 5 years, or don't go out. Then you won't know who these musicians are.

If you don't know, and would like to learn...they are conglomerate of the BEST DJ's in the United STATES.

The SKAM ARTIST. 

If you ever been to vegas and wondered why you can't get in, then its because one of these guys are DJ'ing the venue.

GOOD to see you ALL.

 Our FAVORITE "paid" Intern, driving CARL to Mc Donalds. Its unfortunate Connor didn't have any money for FOOD.

"Thanks Connor"- CARL

"Its ok, I wasn't hungry anyways" -Connor (his stomach was growling)

When you walk through RIF Doors you will be blessed with Heffe's daughters first pair of Jordans.

Keep an EYE OUT.

Sorry for the LACK of BLOG posts. You will soon understand the reason. Stay tuned for INFORMATION on THE Grand OPENING of RIF LA's NEW Store.

We will be having GIVE-aways, DRANK, and Good MUSIC.

You will NOT be dis-appointed.

Have a BLESSED week.

RIF