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Jul 1, 2013

ReInForce Los Angeles

Today, June has come to an end and we prepare for the upcoming month of July.  Obviously, expectations include some warm sunny days in addition to a few new releases from Nike and Jordan brand.  This was the scene outside of RIF today, 2nd street was SCORCHING hot.

Although the store front seemed quiet, the inside of the shop was busy all day.  

Cris x Manwell x Rza x Danny
The three amigos were working today accompanied by the homie Brian.

Jonli was working Rif Dos.

Danny helping out a customer, our staff is always willing to answer any questions or get you a shoe to try on, don't be afraid to just ask!
The Forgotten section of the shop, the lower tiers which display our Nike Runner section as well as Nike Air Max and Nike Air Force Ones. 
Take a peek at our Nike Sportswear section, what do you guys think of the new Red Nike Sportswear box replacing the classic tan one?
Although Jordan brand did make a switch to the new black box, the black and silver Jordan boxes never gets old.
Another day, another group sneakershot.  iSpy Wolf Greys, Bred 4's, True Blue 3's, Space Jams, and Visvim FBT's.
It's always a pleasure to see our good friend Officer Wallace.  Whenever he comes to the shop, its a guarantee that a discussion about Hip-Hop is going to be brought up.  Although we may not always agree on the same taste of music, it's always a good experience to expand our horizon and listen to something that's new and fresh from the daily Trap music at the shop.  If you know Mr. Wallace, then you know he's an avid supporter of Joey Badass, who's copping his new mixtape that comes out today?
Rza and Wallace debating on whether or not Drake's album that's due in September will be the GREATEST of all time.

After a HEATED debate, Rza had to catch some fresh air outside the shop.  It's ok bro, we all believe Drake is one of the best.
Take a look at the newest addition to the Nike Basketball line, the KD VI Supreme.

A quick look at the soles.

The back of the shoe, it definitely has some crazy designs and it seems to hold a promising future for the latest Signature model from Kevin Durant.

What the KD V x What the LeBron X

Finally, we would like to congratulate our good friend Kendrick Lamar and the entire TDE camp for not only reaching a Platinum mark on his album, but also for receiving 3 awards out of 8 nominations at the 2013 BET awards.  He's come a long way the past few years, but one thing that has remained consistent is his support with us. 
From the start of RIF LA, we've always been about Reinforcing the shoe game in Los Angeles.  No one has done more to help ReInForce the West Coast Rap game than Mr. Lamar and we are more than happy to see his hard work pay off.

Have a blessed week


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